The Life Philosophy Of Friedrich Nietzsche Essays (1823 words)

The Life Philosophy of Friedrich Nietzsche annon Born: 1844. Rocken, Germany Died: 1900. Weimar, Germany Major Works: The Gay Science (1882), Thus Spoke Zarathustra (1883-1885), Beyond Good Evil (1886), On the Genealogy of Morals (1887), MAJOR IDEAS Self deception is a particularly destructive characteristic of West Culture. Life is The Will To Power; our natural desire is to dominate and reshape the world to fit our own preferences and assert our personal strength to the fullest degree possible. Struggle, through which individuals achieve a degree of power commensurate with their abilities, is the basic fact of human existence. Ideals of human equality perpetuate mediocrity -- a truth that has been distorted and concealed by modern value systems. Christian morality, which identifies goodness with meekness and servility is the prime culprit in creating a cultural climate that thwarts the drive for excellence and self realization God is dead; a new era of human creativity and achievement is at hand. -- Great Thinkers In The Western World. By: Ian P. McGreal, 1992 PREFACE Much information is available on Mr. Friedrich Nietzsche, including many books that he wrote himself, during his philosophical career. I took this as a good sign I would find a fountain of enlightened material produced by the man. I've had to go through a bit of my own philosophical meditations to put my own value judgements aside, and truly look for the contributions Nietzsche gave to philosophy. Much of my understanding came only after I had a grasp of Neitzsche's history; therefore, I encourage you to read-up on his history before diving into his philosophy (see Appendix I). The modern Westerner might disagree with every aspect of his philosophy, but there are many things one must unfortunately admit are true (only if you put your morality aside). So, from here, I will present his contributions to philosophy, and do my best to delete my own opinions, other than to say that he was not the chosen topic of this paper out of any admiration. THE PHILOSOPHY OF FRIEDRICH NIETZSCHE Sometimes philosophy is called timeless, implying that it's lessons are of value to any generation. This may be hard to see in Nietzsche's work; but, we are assured that it was appropriate thought for his time. However, even Nietzsche's critics admit that his words hold an undeniable truth, as hard as it is to accept. Perhaps this is why his work is timeless, and has survived 150 years in print. Christianity God is Dead! announced Zarathustra (better known as Zoroaster), in Neitzsche's proudest book, Thus Spoke Zarathustra (1883-1885). Unlike many philosophers, Nietzsche never tried to prove or disprove the existence of God, just that belief in God can create sickness; and to convince that highest achievements in human life depend on elimination of God. Whether God existed had no relevance in his goal. Proclamation of the death of God was a fundamental ingredient in the revaluation of values Nietzsche advocated. Nothing has done more than Christianity to entrench the morality of mediocrity in human consciousness. Christian love extols qualities of weakness; it causes guilt. Charity is just teaching hatred and revenge directed toward nobility. Belief in God is a tool to bring submission to the individual of noble character. -- F. Nietzsche, Thus Spoke Zarathustra. Hero Morality Nietzsche had an ideal world in mind, with an ideal government and an ideal God: the Overman or Superman. These Gods were a product of natural selection, or social Darwinism. He felt, very strongly, that any kind of moral limitations upon man would only stand in the way of The Overman. The Will To Power, his strongest teaching, meant that The Overman should and would do anything possible to gain power, control and strength. If one showed the smallest bit of weakness or morality, he would be killed by the stronger Overman, and taken over. Thus, the advancement of The Master Race (Nietzsche's Master Race will be discussed later). Not mankind, but superman is the goal. The very last thing a sensible man would undertake would be to improve mankind: mankind does not improve, it doesn't even exist - - it is an abstraction. ... his superman as the individual rising precariously out of the mire of mass mediocrity, and owing his existence more to deliberate breeding and careful nurture than to the hazards of natural selection. Master Race Nietzsche is often referred to as a pre-Nazi thinker, by his idealism of The Master Race. He was, in fact, a prime influence on the writing of Hitler's highest men, and quoted in Hitler's speeches. But, his writings were mostly taken out of context, because he

Fiscal administration.1 Essay Example

Fiscal administration.1 Essay Example Fiscal administration.1 Essay Fiscal administration.1 Essay Name: Tutor: Public Administration Date: : Fiscal Administration 1 i) Definition (a) Public finance analyses how government generates revenue and utilizes expenditure. Revenue is a source that generates money for the government. Expenditure is the means by which government allocates money. Funds are generated from taxes and used in public finance for budgeting in a state. Public finance offers alternatives for correcting the flaws made by government in budgeting to ensure equality among all people. ii) Supporting the statement (a) Reasons for supporting the statement It is important to secure the needs of future generations socially, economically and politically. iii) Paradigm identified and an included perspective (a) Benefits-Consideration policy Benefits-consideration policy should work to improve the lives of future generations in order to increase their productivity. Benefits-Consideration policy takes into consideration the age and amount of contributions made by the current generation. Benefits-Consideration policy is effective for future generations if contributions made are lower than the benefits gained. (b) Advantages of future budgeting of public finance Public finance saves the government time and money in budgeting. Public finance ensures equal contributions in future by both rich and poor people. (c) Consequences of short-term budgeting in future Short-term budgeting of public finance leads to instability of market due to lack of anticipation of inflation Short-term budgeting financial crises and leads to poor international relations. Short-term budgeting shifts focus from goals and hinder development of the state. (d) Policies that affect future generations Health insurance policies Federal policies Health insurance policies for children provide them with cheap medical care and protect them from contracting diseases. Federal policies protect the future generation from crime and developments by young people. iv) Reasons for supporting these policies (a) Health policies provide medical care for sick children at very low prices. Federal security protects future developments and infrastructure. Public finance is a means of examining how government utilizes its state revenue and expenditure to benefit the public. Expenditure is a means in which government allocates money for doing state projects or budgeting. Revenue is a source that generates funds for government use. These funds mostly come from taxes, which are paid by the public. The ways these finances are used mightily influence the lives of the public, either positively or negatively. Public finance studies the effect of government budgets on people in a state. It offers alternatives for correcting the flaws in revenue and expenditure to ensure proper living standards among people. The aim is to better the lives of people by achieving ways to cater for everyone’s needs without favor or bias, financially. Public finance should work to improve the quality of life of both current and future generations as supported by Ronald W. Johnson. This statement holds true because it is important for the current government to consider incoming generations in terms of social security, education, transport and communication. The consideration will improve a state’s stable growth physically, politically and socially. It ensures that future generations are productive enough to raise the economy of a state. It also guarantees the growth of a state and strengthens its relations overseas in the future. If benefits of young people are taken to consideration, the contributions made towards providing them with proper health exceed these benefits. However, the same cannot be said for older people because their benefits, for example, pensions and health care are more than contributions. This paradigm concerning the comparison between benefits and contributions changes over time according to age. A huge difference shall be seen between young and old people concerning this comparison, if the aging population falls in addition to birthrate. As this happens, the payments made for benefits will increase thus reducing taxes and other contributions made. It is evident that benefits exceed contributions, and this difference should be given to the future generation. There are many advantages of public finance targeting future generations. It maintains a stable budget over time. This is because it saves government time and money in making new budgets after every fiscal year. This, in turn, ensures that funds are saved and allocated for other projects to facilitate the growth of a state. Another advantage is that it ensures equal contributions in future generations to eliminate bias between rich and poor. It enables the government to plan and develop long-term goals in the future. It also ensures that benefits are maintained and that the public is satisfied. If government plans its budget according to the current generation only, there will be long-term consequences. It creates instability within a state due to problems such as inflation. It is difficult to predict inflation. If a budget has not accounted for inflation, public finances will be wasted to cover for losses made. This affects the stability of market greatly in the future because of the uncertainty in inflation. As a result, people might be forced to pay expensive prices for goods and services. If public finance works to improve the quality of life currently only, a state will lose focus on long-term goals. This is because the government will make decisions based on the current world. This, in turn, will hinder development of the state due to the lack of proper funding for projects. If future generations are not considered currently, it leads to a financial crisis thus maintaining good international relations will be difficult. The statement in support of future generations is supported by insurance policies imposed by the government. It has formulated insurance policies that protect children’s health and security. Currently, elderly employed people working for the government are given a medical health cover that caters for their children. It covers children who are still in school and without employment. Small premiums are paid by a parent annually, and these funds are collected and transferred to a child incase medical attention is required. This policy secures a child’s health and the trend could be carried forward and improved in generations to come. It makes the process of getting treatment in health centers easy. Public finances have currently been used to increase federal security in the state. This has been done to protect people and the state’s assets. As a result, the public enjoys freedom of security. It is important to make plans to increase the federal security in order to safeguard state developments like infrastructure. People should also be able to enjoy this security because it increases their productivity in building the state. There are many reasons that support these policies. Children are able to receive medical attention for specific diseases at relatively low prices. This notion could be carried to the future and improved so that they can access a wide range of services from hospitals and health centers. The improved services protect children from contraction of diseases and reduce the spread. If this is done, young people will be able to implement the system to help their own spouses. Efficient federal security also ensures stable growth and development of a state. If the young generation is protected currently, they will increase development because they are future leaders.

Marketing Communications Coursework assignment

Marketing Communications Coursework - Assignment Example The factors are essential in identifying the motives of buyers and isolating the target market. Scholars refer to the five aspects as the Five M’s of Advertising. The Farmer is a television-advertising run by RAM using the Richards Agency situated in Dallas. Jimmy Bonner from Creative Group directed the advert while Paul Nelson was the producer. Most advertising managers find difficulty in comprehending consumers within appropriate strategic levels. Furthermore, they find it difficult to apply collected information in developing and creating alternative stands. However, putting using the means-end technique increases awareness on the factors that motivate consumers. The effectiveness of this approach is that it factors goals valued by people relating them to the qualities and features of the product in question. To evaluate RAM’s Farmer, this discourse applies the MECCAS framework. This model analyses a laddering model that is a specific interviewing aspect used by marketing communication consultants to unravel values attached by people on products. The approach is that laddering interviews fit into the means-end approach that the Meccas model applies during analysis. Differentiation does not constitute the only factor that facilitates selling of a product. The desirability of a product or a service depends on the connection that consumers have with their perception towards the same good or service. It is important to mention that the means-end approach is significant because of its ability to identify essential factors that motivat e consumers to buy goods and services. In addition, the model explains the relationship between the consumer’s motives and their attributes to products or service in market. Marketing communication consultants use market research in determining the goals of an advertising campaign in their marketing

Final Portfolio Project - Term Paper Example | Topics and Well Written Essays - 1250 words

Final Portfolio Project - - Term Paper Example However, Apple is currently facing plenty of HR problems. Change is inevitable for Apple in its HR management to maintain its supremacy in the corporate world, especially in the consumer electronics industry. This paper is written as a change management plan for Apple Inc. The problem, the recommended change, and the goals of the recommended change The major problem associated with Apple Inc. is its poor handling of HR management. Apple has the habit of asking the employees to work overtime most of the times. They disrespect the modern concepts such as work life balancing of the employees. â€Å"The work culture in Apple is demanding and the employees forced to work for 60-70 hours per week. In other words, in Apple there was always more work to do than the employees and hence Apple encourages workaholics† (Qumer, 2009, p.7). Apple has the habit of threatening its employees; they warn the employees that the company is interested in employability rather than employment security . Moreover, Apple Inc. prefers individual work over team work even though modern scientific business management principles strongly support team work for improving productivity and efficiency of the employees and the company. Apple is keeping tight secrecy while developing new products. Even Apple employees may not get much information about the company’s strategies to develop new products. In other words, Apple Inc. is not taking its employees in confidence. â€Å"Apple employees know something big is afoot when the carpenters appear in their office building. New walls are quickly erected. Doors are added and new security protocols put into place. Windows that once were transparent are now frosted. Other rooms have no windows at all. They are called lockdown rooms: No information goes in or out without a reason† (Lashinsky, 2012). Qumer (2009) mentioned that â€Å"Unfairness in promotions and overall treatment is a common complaint in Apple Company† (Qumer, 200 9, p.15).Thus the mutual trust between the employees and Apple Company are significantly damaged because of the poor HR strategies. Apple Inc. should implement drastic changes in its HR management. They should learn lessons from their past experiences. Nadler & Nadler (1997) pointed out that downsizing occurred in Apple Computers in the 80’s and 90’s because of the absence of real organizational change (p.11). In fact Apple Company was on the verge of destruction during this period because of the reluctance of the management in implementing changes. However, the management realised their mistakes and implemented drastic changes during the beginning of 2000 and tasted big success. The same situation is prevailing now. The loss of Steve has created a vacuum at the top of the company. Leadership problems are already visible in Apple Inc. under such circumstances; reluctance in implementing changes in HR management may bring more harm than good. Instead of threatening the employees with respect to employment security, Apple should show more readiness to hear the problems of the employees and settling it. They should give more respect to work-life balancing of the employees and avoid overtime works as much as possible. Discriminations while deciding promotions should be avoided as much as possible. Moreover, the company should take its employees in confidence. They should try to reduce the gap between the company and the employees. Instead of individual work, Apple should encourage teamwork more so that the stress levels of the employees

How Cell Phones Have Influenced The Media

How Cell Phones Have Influenced The Media It is not unfathomable that a 7th Mass Media may appear sometime in the not too distant future. This new mass media is the mobile phone or as some call it, the cell phone. With around 84 percent of American adults owning a cell phone, cell phone usage has already penetrated deep into our society. It is reported that two-thirds of cell phone users also use other features including texting, e-mailing, web browsing and apps (software applications that allow them to play games, access web content and access media or data). Only a third of Americans now use their cell phones just for making phone calls (Domain-b). CellularHYPERLINK http://www.articlesbase.com/computers-articles/how-cell-phones-have-changed-our-lives-432849.html HYPERLINK http://www.articlesbase.com/computers-articles/how-cell-phones-have-changed-our-lives-432849.htmlphones have had a major impact on our lives and the way that we perform everyday tasks. Many of these changes are apparent, while others we may not even be aw are of (Anonymous).A cell phone is the only universal gadget because the need to communicate is more powerful than the need to compute, to be entertained or to be informed (Ahonen 1). With a cell phone we get all of these things wrapped into one little neat device that fits right in our pocket. The cell phone is not the dumb little brother of the internet, nor the dumb tiny screen version of TV. Yes, the cell phone is small, but it has attributes that make it a superior medium in many ways and a dominating media channel in the three most important factors reach, audience accuracy and money (Ahonen 6). What Ahonen is saying is that while small in size, the cell phone will have a huge impact on mass media. The power of the mobile phone as a mass media is six elements not available on previous mass media. (1) The phone is the first truly personal media. A 2006 survey by wired revealed that 63% of the population does not share the phone even with ones spouse, it is that personal. (2) The phone is always carried. A survey in 2005 by BDDO found that 60% of the population sleeps with the phone physically in bed; a Nokia 2006 study found that 72% of us use the phone as our alarm clock. (3) The phone is the first always-on mass media, today many media offer alerts via the phone, what is on another real time media like TV, such as CNN breaking news alerts via SMS. Probably the most important, is that (4) the phone has a built-in payment mechanism. No other media has a built-in payment mechanism, even on the internet you have to subscribe to PayPal or provide a credit card, etc. But already today, older media collect payments through the phone. TV shows from Big Brother to American Idol earn bi llions via SMS votes. Perhaps the most novel phenomenon is that (5) the phone is a creative tool available always at the point of creative impulse. The camera phone (which is also our video recorder and podcast recorder) is in our pocket, always at the ready to snap images and clips. User-generated content is radically altering the media world as seen at YouTube etc. And (6), mobile is the only mass media with near-perfect audience information. Where most print are sold on newsstands and even subscriptions do not tell who in the household consumes the periodicals, and TV and radio rely on Nielsen ratings and similar audience estimates, the internet promised accurate audience measurements. That proved to be a false promise, as firewalls, shared PCs, multiple accounts, removed cookies and users deliberately falsifying their info have proven. But on cellular networks, every individual phone user is identified uniquely, across the billions of phones worldwide. Having a pre-paid account (voucher/pay-as-you-go) does not diminish the unique identification of every phone. Thus mobile for the first time offers near-perfect audience data (Ahonen). Mobiles are an integral part of our lives so much that many of us cannot remember a time without them. To have a mobile has become second nature and we are generally never separated from them we eat, breathe and, yes, even sleep with our mobile phones making them the most private and personal accessory we own today. And yet, there is still a lack of understanding about how mobile can be a powerful, complimentary mass media. It can be boiled down to two key differentiators: 1) mobile is interactive; and 2) mobile has unique features including SMS and MMS. These differentiators create something that no other media can the ability to respond to, initiate and maintain a dialogue between those wanting to communicate, whether they are family and friends, colleagues, or brands and advertisers (Ahonen, Foreward). Like the internet before it, today the phone can replicate everything the previous six mass media can do. You can consume newspapers, read magazine articles, listen to radio and podcasts, buy MP3 songs, watch TV, even watch whole movies on the phone. Any web content can be consumed on the phone, and the phone easily supersedes the interactivity of the web, because e-mail and IM are already on the phone, but SMS and MMS messaging are unique to mobile. Nick Wiggin, the head of the Mobile Marketing Association, says: The mobile phone will be the red-button technology of the future it will enable interaction with broadcast media, be that radio, posters or TV. Mobile is the media glue that links different communications solutions together (Bonello). These days people are all about portability we want to get news, listen to music, and even watch some of our favorite TV shows all on the go. Mobiles are an integral part of our lives, so much that many of us cannot remember a time without them. To have a mobile has become second nature and we are generally never separated from them. We eat, breathe and, yes, even sleep with our mobile phones, making them the most private and personal accessory we own today(Ahonen). The future will be even more mobile. We will be connecting more people, devices, pets, plants, etc all via mobile, not via the traditional internet or television or any other technology (Ahonen and Moore 55). Mobile is a simple solution for many people to simplify their lives and how they choose to get their information. Will cell phones phase out more traditional media such as print media, Television and Radio? This is still uncertain but largely people own twice as many cell phones as TV sets, there are three times as many cell phone subscribers as internet users, and four times as many cell phones as Personal Computers. Advertising, news, TV, internet giants, social networking and even Hollywood movies and printed books are now rushing to capture their share of this 7th mass media (Ahonen 1). Through about six decades of continuous evolution, the mobile phone has retained its relevance to the life of the modern man. At every stage in his growth curve, it has undergone metamorphosis, adding features and functionalities that make it even more indispensable. It started as an extension of the landline; a bridge between the home and office landlines. It found relevance in the need of the modern professional to remain in communication in and out of home or office, at play, in the car, at lunch and anywhere else. The mobile phone has since moved up from this simplistic role to become more actively involved in the way modern businesses are conducted (Awe). How has mobile changed news media? How many people get their news has largely changed. First was radio, then television, and then came the internet. So where does the cell phone fit into all of this? The cell phone is a valuable tool for both obtaining news and capturing it live. Chicago even has its very own 9-1-1 video call line where citizens send images from their cell phones to the police department if they witness a crime has been committed. The images from 9-1-1 callers will allow authorities to analyze emergency situations more objectively, says Jose Santiago the executive director of the citys Emergency Management and Communication.They also can be used as evidence in a criminal case, he said (Main). Portable news via a personal cell phone is accessible to the public 24/7 wherever that specific person may be; this has made news on the go a likely choice for anyone with a cell phone who wants to keep up with what is going on in the news. Nearly half of American adults say the y get at least some of their local news and information on their cell phone or tablet computer according to a survey by the Pew research center (Purcell, Rainey, Rosenstiel, and Mitchell). How we get our music is also changing due to the mobile phone. In adapting to an age where the passion for music, particularly among the young and the young at heart, has risen to obsessive proportions, mobile phones have largely become music devices. There are mobile phones on the market that are anything between a radio transistor and an MP 3 player. There are many that can give almost the same music experience as traditional music devices. Apart from downloading music for listening pleasure, mobile phone users can also download any music of their choice as ring tones (Awe). Music was the first content type to emerge as paid downloaded content to mobile phones 11 years ago. Today mobile is a giant new market opportunity for the music industry. (Ahonen 46). With so many changes and advancements in technology these days it is not surprising that music and how people get and listen to their music has transitioned as well. The portable music revolution has been with us for only a few y ears according to an article in Wired Magazine online, but we may see a slow transition from a standard mp3 player to a cell phone when it comes to music access and playback. This change will not be driven by cell phones that act like MP3 players, dishing out music that must be organized by the user. It wont even be about software that streams your own music to your phone. Instead, the next great thing in music technology will be cell phone applications that replicate the experience of listening to interactive, customized radio stations at a computer (Buskirk). According to Buskirk, interactive radio on your cell phone can replace your mp3 player. Most interactive radio services such as Pandora, Flycast, and AOL radio have free and paid versions for getting access to your music. Of course not everyone will automatically throw away their standard mp3 players in favor of this option. One of the downsides to accessing music via cell phone is that the music is streaming online so if you have no signal, then you have no music. Accessing music with our cell phone will become a viable option and will continue to grow in popularity but it will not totally replace other more traditional methods. Books are also transitioning. In fact, while items like the Amazon Kindle are popular portable reading devices, there is another portable device some others prefer, the cell phone. A growing number of people are getting their book fix via mobile phone. It is considered a more convenient method over the dedicated e readers available. The idea of downloading a book to a device you already own is most appealing to those on a budget or to those who simply do not want to carry something extra around all the time to access their books (Kharif). In this technology-enamored nation, the mobile phone has become widespread as an entertainment and communication device that reading e-mail, news headlines and weather forecasts, rather advanced mobile features by global standards, is routine. Now, Japans cell-phone users are turning pages. Tens of thousands of Japanese cell-phone owners are poring over full-length novels on their tiny screens. You can read whenever you have a spare moment, and you dont even need to use both hands, says Taro Matsumura, a 24-year-old graduate student who sometimes reads essays and serial novels on his phone. Such times could be just around the corner in the United States, where cell phones are become increasingly used for relaying data, including video, digital photos and music( Associated Press). It has also been noted that cell phones may be more important to the future of publishing than dedicated e-reading devices. Whereas in the US dedicated devices such as the Kindle, Nook, and iPad get most of the spotlight, these devices have been slow to make it to the rest of the world and so most people elsewhere read on their mobile phones. Since mobile phones tend to be considerably less expensive than e-book devices, in the developing world they are far more likely to be owned for other purposes already (Meadows). Using cell phones for internet access is also very popular these days. Although most people still access the Internet on a computer, the use of mobile devices to check e-mail or browse the Web is growing, outpacing even laptops in some markets, according to a new study (Associated Press). What is media convergence in relation to cell phones? Convergence is the process where several media channels come together to exist and operate in synergy or rather in harmony. A media convergence is basically seen in every persons cell phone, glance down at your palm and there sits a device that can click a photograph, edit and modify the same and also send it like a mail. Some people like to define media convergence simply by stating it to be a merger of mass media and communication outlets. In some cases multi utility of the same gadget or some media was also attributed to be a media convergence (K). By virtue of it always being with you, the mobile phone is the most personal of devices. Let us look at the following questions: How many of us have personal pictures on our mobile phones? (It holds our precious treasures) How many of us keep personal appointments or reminders on our mobile? (Like a personal assistant) Is our mobile phone used for an alarm? (We go to bed and wake up with it) Does our mobile phone serve as a GPS? (Gives directions helps us get to where we need to go) There are many uses and most importantly many personal uses for a cell phone because we are busy, always running around either for work or for home the mobile device has grown in importance , and continues to do so. Marketers know this and so does everyone else in the world. They want to interact with us as close to that moment of want as possible. That moment when we see something and we want it! They want to have a hand in creating that moment for us. Marketers, merchandisers and everyone else want to interact with us as much as possible and wherever we find ourselves. The mobile phone allows the message (whatever that may be) to reach us wherever we find ourselves. For many of us, where they find our mobile phone they will most likely find us! Thats why media convergence is taking place at the mobile phone. Not because of the phone but because of us (HC). Blogger Cdauphin states in his blog on Open Salon about Media Convergence and the smart phone: As an avid cell phone user I find that my use of the computer, a past necessity, seems to have gone downhill. Different mass media being converted into the newest technologies has been going on for decades, however I find that the technologies of the smart phones many of us use today has really taken this to a new level and opened up a whole new way of accessing as many media portals in one small device. So much of my life can now be found in this little device that fits in my pocket that my Internet, television and even book usage has gone down significantly. As a daily news addict I have not only changed from reading the newspaper to watching it on television, but now I get an alert on my phone from BBC News every time there is a new breaking story. Being interested in the happenings around the world no longer takes any effort- my phone does the work for me (Cdauphin). Mobile advertising is the next big thing according to an article in the Economist, last year spending on mobile ads was $871million worldwide. At the moment, most mobile advertising takes the form of text messages. The 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planets billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Better yet, most people carry their mobile with them everywheresomething that cannot be said of television or computers. Yet the biggest selling point of mobile ads is what marketing types call relevance. Advertisers believe that about half of all traditional advertising does not reach the right audience. Less effort and money is wasted with online advertising: half of it is sold on a pay-per-click basis, which means advertisers pay only when consumers click on an ad but mobile advertising through text message s is the most focused: if marketers use mobile firms profiles of their customers cleverly enough, they can tailor their advertisements to match each subscribers habits. While it is true that mobile phones have helped us connect and make changes in how we get our information on a day to day basis, there are also conflicting views on whether or not this is a good thing. Though cell phones can be wonderful, liberating tools of communication, freeing us from the confines of an office, and providing more leisure time, they often do the exact opposite. Cell phone use has blurred the boundaries between work and non-work time, increasing stress and tension within families and between friends. As Noelle Chesley, assistant professor of sociology at the University of Wisconsin at Milwaukee, explained in a report on CBS News, The question of blurred boundaries may become an irrelevant one for the next generation of workers, spouses, and parents because they cannot imagine life any other way. As Slate commented in his Adbusters essay, It seems the more connected we are, the more detached we become(Dangl). One of the greatest disadvantages of the cellular phone i s the fact that we do not talk to strangers when traveling anymore. In the past, several people waiting for a bus would engage in a conversation while they were waiting. People who traveled the same routes every day might develop friendships along the way. This situation does not happen anymore. Today when people are waiting for a bus, they just pull out their cell phones and speak with old friends, missing out on the opportunity to make new ones. In large cities, many people do not know their neighbors, even though they may have lived in the same neighborhood for years. As a society, we are beginning to lose the face-to-face contact that was such an important part of our lives in the past. Cell phones are a great asset in aiding in our everyday lives. However, you should remember, however, to hang up every once in a while and pay attention to the world around you (Anonymous).

Meaning of Slavery Essay -- literary Analysis, Ayn Rand’s Anthem

As a teenager, I have come across recent discoveries of myself and the world, the thirst to gain more knowledge, new responsibilities, and orders from elders. It is the overwhelming combination of these things that occasionally hit me with the feeling of being enslaved, chained to the world, my home, and my family. These expectations and dictations are restrictions, but they do not represent true slavery. True slavery controls every aspect of a man; the dictator must enslave the man’s body and destroy his mind. This effort to completely subdue humanity is exemplified by the leaders and society of Ayn Rand’s Anthem. In this novel, the leaders try to suppress the actions, emotions, and thoughts of the people in an attempt to destroy both mind and body. Anyone can instruct another person to act in a certain way, but a dictator forces action upon others making it impossible to follow one’s passion. The leaders in Anthem governed the citizens’ lives; they gave each person a job and selected his or her mates. Equality 7-2521, the main character of the novel, wanted to grow in his knowledge of the earth and the Scholars’ inventions. In order to do this, Equality needed to become a Scholar himself. His life’s work depended on his vocation assignment, for in his society, â€Å"You shall do that which the Council of Vocations shall prescribe for you† (pg. 22). When the Council of Vocations declared him as a Street Sweeper, it prohibited him to study science and to create inventions. Equality loved the â€Å"Science of Things†, but he was unable to follow his passion because of the law (pg. 23-26). The leaders of this world controlled the mating process too. Producing offspring can only be done at one time, the â€Å"Time of Mating†. â€Å"T... ...dependently did not change when Equality became older. When he discovered the hidden tunnel with International 4-8818, Equality made the decision to explore the unknown by himself, a thought that is rarely imagined in a society where there is â€Å"no transgression blacker than to do or think alone† (pg31/17). The laws regarding the separation of a person from the other people gave the leaders the authority to enforce the uniformity of thoughts. Through thoughts, emotions, and actions and Any Rand’s Anthem shows that dictators must control every part of a man to ultimately defeat him. It is nothing but laws, leaders, and society that destroy the man. The laws are established to support the destruction, the leaders enforce it, and the society allows it. How can we allow the enslavement of an individual? How can we allow the obliteration of a mind and body?

For music consumers, the shift to the computer-file medium

For music consumers, the shift to the computer-file medium happened years ago. This is particularly true with demographics that have essentially come of age through the evolution of the personal computer, the internet and ecommerce.   Over the course of the early 21st century, â€Å"online buying was most popular among 25-34 year olds and least attractive to the 65+ seniors.† (Vargas, 1)   This same demographic is composed of individuals who, over more than half a decade of unrestrained music downloading access, have come to expect a number of opportunities.Specifically, there is an immediacy to this access that transcends traditional music buying methods, with the click-and-download process bypassing the need to go to a store or wait for an online-ordered item to arrive in the mail.   Songs instantly appear on the consumer’s hard-drive and may subsequently be listened to and burnt to a Compact Disc.   With literally infinite peer-to-peer communities emerging co nstantly to improve the organization, presentation and reliability of such acquisition methods, users still have countless ways to find music for free.Students   at the University of Maryland reflect this exact pattern, and have thus become part of a pattern which runs afoul of music industry needs and legal perceptions.   The proposal here will seek to resolve the impasse by researching the prospects for a partnership with legal music downloading services which will allow students to continue to download for free but under more lawful terms.2. Introduction and BackgroundThe University of Maryland, like all major universities and campuses across America, is faced with an interested and difficult challenge with regard to the issue of illegal music downloading.   It is a well-recognized fact that many students use the high-speed internet provided by the campus itself in order to use peer-to-peer trading programs that allow for the free downloading of pirating music, movies and o ther unauthorized digital items which are characterized as intellectual property.The opportunity for students to engage in this activity represents a distinct conflict of interest for the university, which does not permit the use of its channels for the piracy of music, but which also supports the entitlement of individuals to use the computer technology at their disposal with relative freedom within the limitations of the law.   This proposal will call for a research investigation which effectively determines the best way for the university to improve the legal adherence of its students while simultaneously preserving the student body’s ability to use downloading services according to their desires.The background history of this problem concerns the expansion of technological opportunities and a relative inability of music companies and campuses alike to remain abreast of resulting expectations amongst average music consumers such as those spotting college campuses.  Eve n prior to the complicating arrival of internet technologies, the issue of preserving intellectual property has long been a morass of legal and philosophical entanglements for both the originators and the consumers of said property.On the college campus and in the music industry, this issue takes particular precedence as we struggle today to find balanced ways to compensate artists, entertainers and the portals through which they are delivered to us while simultaneously serving our appetites as consumers who are not being treated well by music gatekeepers.   Bootlegging, a term used throughout history to describe all manner of counterfeiting and marketing of ill-gotten or illegal contraband, today almost automatically conjures up thoughts of the internet.This new frontier for the exchange of intellectual properties has evolved into an abyss of piracy forums and file-sharing operations, as online discussion forums, weblogs and business reports on the subject, culled from the intern et, will reveal in the resulting research project.   As we seek to devise an appropriate mode for study, we can note that there is a very clear sociological divide on how parties involved perceive the implications of this music downloading frontier.For music retailers, who to this juncture have offered hard-copy packages of music at ever-growing industry controlled rates and in the medium defined by current industry standards, the sudden transition to a setting where this content could be acquired for free and at a bypass of conventional media and gate-keeping channels was a shocking one for which most were wholly unprepared.   On the opposite end of the spectrum, the independent ability for users to develop digital exchange technology and to compile digitally stored data such as that available on purchased compact discs represented a new and desirable means of obtaining music.In part a direct product of the evolution of information technologies and in part a natural response to a music industry where output was increasingly over-priced and diminishing in artistic quality, consumers have begun not only to expect but to actively claim a new means to acquiring music.   The new digital medium, which compresses songs into computer files called MP3s, has become the commonly accepted medium for music possession amongst consumers.   In contrast, the industry is struggling only now to catch up.   The proposal here will seek to devise a university approach that inherently acknowledges this gap, and attempts to play a mediating role in bringing only presently emerging paid file-sharing programs into contact with student populations.Key terms which will be considered in the proposal are those of ‘file-sharing,’ ‘intellectual property,’ and ‘online piracy.’3. Proposed Program or Plan of WorkIn the current online file-sharing context, everyday university students have essentially become bootleggers, according to legal resear ch and assertion by both the music industry and the United States Congress.   These are sources which appear to favor the music industry institutions, but in actuality, take a narrow perspective that is damaging to compromise for all parties.   The program proposed here will be informed by a desire to overcome this hindrance to cooperation through a carefully constructed mediation whereby the university determines the best possible way to initiate an ability for students to continue to download music for free without sacrificing a relationship to industry and law.Namely, this process of information gathering and research examination will require a consultation with the music industry in particular.  Ã‚   The music trade, represented by the Recording Industry Association of America (RIAA) has insisted that downloading communities are costing the industry millions of dollars in declining sales.   Since the inception of the Napster online music swapping forum in popular culture , there is a broad awareness and exploitation of new and limitless internet resources for the acquisition of free music, with millions of American students logging on everyday to take part in the newly proliferated field of bootlegging.If one is to take the music industry as a case study of the changing nature of commerce with the integration of internet technology, there may be evidence to suggest that the retail approaches traditionally taken by many industries may be subject to extinction.   This is a fact that informs the focus of the study on the best way to court involvement of many music industry players to participate in campus programs designed to streamline downloading opportunities for students.Data gathering will be conducted through a close consultation with such pay sites as Rhapsody and iTunes, which offer users the opportunity to pay either subscription fees or monthly charges.   The University will investigate the potential for partnership with such services, ma king one or multiple downloading sites accessible to students as a part of the university enrollment package.The research process will therefore be structured around a correlation between the apparent downloading practices of students, which can be considered by way of a thorough literature review on current university piracy patterns, and the various terms upon which music industry players are willing to participate in programs which increase user access across university settings.   One expected challenge in this research process is the likelihood that gatekeeper based file downloading programs will not offer a sufficient alternative to many students who already enjoy the benefits of peer to peer trading.   This is an issue which inclines us to enter the proposal with an intent to evaluate and promote the distinct benefits of legal downloading where both options are available to individuals at no cost.4. Qualifications and ExperienceThe process of developing this experimental research process will primarily be based upon the dispatching of university personnel to effectively navigate the marketing aspects which are likely to take a center stage in the resolution of mutually beneficial programs for industry players and students.   Likewise, one who is familiar with the subject of student behaviors in this context will be dispatched to conduct the literature reviewer on habituation.5. BudgetThe cost of the process will be relatively modest, with major resources being limited to those required to conduct research on present behaviors.   It is the proposed ambition here that partnership with many of these services will be directly based upon the presence of agreed-upon sponsorship arrangements in which students are granted unfettered access to programs in exchange for the university’s promotion of service brand names.   Thus, the cost should be no greater than an estimated $10,000 required for the time and personnel used to conduct basic researc h.6. AppendicesThe task schedule will be centered on the start of a new fall semester, with the summer months employed to gain the partnerships needed to implement a trial program for incoming students.Bibliography:Borland, John.   (April 9, 2003).   Music Industry:   Piracy is choking sales.   CNET News. Online at .Garrity, Brian.   (2004).   MP3 Blog sites cause concern.   Billboard Magazine.  McClintock, Pamela.   (March 14, 2004)   Copyright Piracy Draws Anti-Terror Scrutiny.   Washington Variety.Timms, Dominic.   (July 9, 2004).   Online piracy dogs movie industry.   The Guardian.Vargas, Melody.   (2005).   Cyberspace Vs. Parking Mall Space.   About the Retail   Industry.   Online at   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   .

Mollie who representing the petit bourgeoisie that Essays

Mollie who representing the petit bourgeoisie that Essays Mollie who representing the petit bourgeoisie that fled from Russia a couple of years after the Russian Revolution is the vain, offbeat horse who pulls Mr. Jones' carriage. Mollie hungers for the consideration of people and adores being prepped and spoiled. She has a troublesome time with her new life on Animal Farm, as she misses wearing strips in her mane and eating sugar shapes. Different to Boxer, who dependably considers others, Mollie is a shallow materialist who doesn't look after the battles of her kindred creatures. Her first appearance in the novel recommends her identity when she enters the meeting at last, chewing on sugar and sitting in the front so that the others will have to see the red ribbons she wears in her mane. Her exclusive worries about the upset are ones incited by her sense of self: When she inquires as to whether they will even now have sugar and ribbons after the rebellion, she double-crosses the contemplations of old Major and uncovers her vanity. She is hushed off the manor by the possibility of more material belonging than she could appreciate in a creature represented world, denoting her as one to whom governmental issues and battle amount to nothing. The animal farm theme that Mollie most likely belongs to is the Soviet Union. Even though she is not a strong supporter of the Soviet Union, she could not care less. She would follow anyone who would have promised her sugar cubes and ribbons, that she cannot live without it. As she represents the lower middle class, she would not want to be equal with all the other animals as that would mean she'd have to work harder and give up her extra leeway and popularity to stoop down to the others levels. At first, she was able to stand it, but after her set time she had enough. She wanted to feel special over the others and her addiction got the best of her with seeing herself betraying the manor farm and running back to the shadow of the Soviet Union (a similar farm). This idea could also be linked to the theme of corruption as she did betray the farm and go to a different fam for more power over the animals in the sense of being loved. The final theme that is represented in Mollie is the idea of class warfare. She thinks that she was better than everyone else because she was treated specially under the care of Mr jones but did not show a sign of loyalty to him with going along with the rebellion, but her first question to snowball was whether she could still have her luxuries in life and still stay above the others not understanding that everyone was supposed to be equal. Once she found out that that was the case, she was the first and only animal to leave because of a disagreement of her social class being lowered to equal the others, she was an animal that wanted change for the sake of the others, but did not want to sacrifice her belongings to do that. She used that as an excuse to not work as hard as the other animals and finally as a reason for betraying the farm to keep her class.

Crime Drama TV Show Comparison Sherlock And Elementary Essays

Crime Drama TV Show Comparison Sherlock And Elementary Essays Crime Drama TV Show Comparison Sherlock And Elementary Essay Crime Drama TV Show Comparison Sherlock And Elementary Essay Essay Topic: Elementary Since replacing radio as the most popular mass media, television has modernized lifes and revolutionized todays society. Bibs Sherlock and Cabs Elementary are two popular television shows that are often compared and contrasted because of their heritage to the iconic stories of Sherlock Homes. Sherlock Holmes is a fictional detective, conceived by Sir Arthur Canon Doyle in 1887. An analysis between these two adaptations, have revealed many significant similarities and differences. Both television shows till uphold many ideas and themes that can be traced back to the original stories of Sherlock Homes, but it is distinctly clear that Bibs Sherlock is a far more accurate representation of the Sherlock character. Bibs Sherlock is a modernized, yet accurate portrayal of the classic Sherlock, whereas Cabs Elementary is a modernized, mainstream adaptation of the classic Sherlock. It is evident that both shows differ greatly, they differentiate in their form and the social context they uphold. Although they have their vast differences, it is suspected that both shows aim towards and fulfill the same purpose and Hereford target a similar audience. Bibs Sherlock and Cabs Elementary contrast, in respect to their form and stylistic features. Sherlock is found to be considerably more dramatic, when compared to Elementary. This is based on the music used in both shows and the behavior demonstrated by both Sherlock. A quote from Bibs Sherlock Im not a psychopath! Im a high functioning sociopath.. Encapsulates his behavior completely. In contrast, Elementary Sherlock depicts a much lesser eccentric and theatrical character. In regards to behavior, Sherlock odd language in Bibs Sherlock, appears a lot more exaggerated than it does in Elementary. An example of this is, while thinking, Sherlock will often make it very obvious by emphasizing silence. This manipulates the audience as they anticipate for the next hint in solving the crime. Finally the use of music in both shows is used to induce certain moods. Elementary uses a more mainstream approach by using the latest popular soundtracks, this creates a sense of familiarity. Whilst Sherlock only uses an orchestrated score. The use of music is noticeably more prominent in Bibs Sherlock. Dramatic music is used effectively to creating tension, by increasing the rhythm of the music, which signifies an upcoming suspenseful event. Sherlock and Elementary are two examples of an extensive list of entertaining crime shows. The writers and producers of these shows have ensured they achieve their purpose of entertaining their audiences. They have done so by incorporating an interesting storyline with well thought characters. The writers of Elementary have strayed away from the original Canon Doyle stories, but in doing so, they have still managed to maintain a similar level of implement and depth in their stories. This is not the case when it comes to Bibs Sherlock, the pilot episode A Study in Pink is directly derived from Canon Doles first novel A Study in Scarlet. Another aspect that plays a role in a shows entertainment factor, are the characters and how well their portrayed. Bibs Sherlock may have an advantage with award winning actors such as Benedict Cumberland and Martian freeman, but Elementary cast has proved to be just as good at portraying an believable representation of the Sherlock character. Both shows have also done a remarkable job in enforcing the relationship and compatibility between Sherlock and Watson, this increases the depth of the storyline thus making the shows more entertaining. It appears both Sherlock and Elementary are targeted at a similar audience, adolescences and above. As mentioned above both shows aim to entertain their audiences. That being said it can be assumed that both shows could be suitable for anyone with an interest in crime drama. Although it could be said that Bibs Sherlock is primarily targeted at a British audience, due to the cast imprisoning of British actors, and Cabs Elementary is primary targeted at a American audience, as its cast is comprised of American actors. However, both shows are non-restrictive in the content they show and how they show it. Television shows often explore many social issues, past and present. One issue explored by both shows is the gender of the main characters. The characters Sherlock and Watson are both played by male actors in BBC Sherlock, whereas in Elementary, Sherlock is played by a male actor and Watson is played by a female actor. In many ways, this issue relates back to owe accurate both shows portray the original stories. Elementary has outraged many Sherlock fans by casting a female actor to play the classic role of Watson. Casting a female in a traditionally male dominant role symbolisms how the times are changing and how society has begun to embrace gender equality. Bibs Sherlock and Cabs Elementary are both popular adaptations of Canon Doles timeless Sherlock character. Bibs Sherlock was found to be reasonably more dramatic when compared to Elementary, this was due to the behavioral differences between the two Sherlock and the music played urine the shows. Both shows also serve the same purpose of entertaining their audiences. This is achieved with a combination of an addictive storyline paired with well portrayed characters. As well as fulfilling the same purpose, both shows are also aimed at a similar audience. The casting of a female actor to play the male dominated role of Watson in Elementary, symbolisms a change in society and awareness for gender equality. Sherlock and Elementary might have their differences, but both shows are inarguably great examples of crime drama.

Employee Resistance And Management Of Organizational Change Essay

Employee Resistance And Management Of Organizational Change - Essay Example In most circumstances, when managers attempt to implement changes within an organization, they often do so in the belief that the changes are going to be accepted without question. This is because of the belief that has emerged in the corporate world that managers are the ones who know what is best for an organization and that any resistance to their policies is equivalent to insubordination (Phillips 1983, p.183). This is not always true because, in most circumstances, employees tend to resist only those changes that they deem to be against not only their interests but also of the organization as well. Therefore, when managers encounter change, most of them take a tough stance against those employees who are resisting and this essentially creates a stalemate within an organization because neither of the parties involved is willing to talk with the other concerning how to remedy the situation. A result of these circumstances is that even the most desired changes within an organizatio n cannot be implemented because management refuses to cater for the concerns raised by employees. The ability of employees to resist changes is often underestimated by managers and this leads to their choosing to take disciplinary action against those who offer resistance. While in some circumstances disciplinary action might work, there are others where such actions lead to the destruction of the relationship between management and employees as each of them chooses to disregard the opinion of the other.

Individual critical review report Essay Example | Topics and Well Written Essays - 3000 words - 1

Individual critical review report - Essay Example Some of the common changes that many students experience changes in culture, language and system of education. This was not any different in my case. The various changes experienced can be behavioral, cognitive, psychodynamic and humanistic; having an influence in personal strengths and weaknesses whose understanding is important in future career development and improvement. Personality Change Theories Philosophy, Psychology and sociology theorists and experts have always claimed that personality of a person can change in certain circumstances. Changes can occur when a person relocates to another place, which is different from the region they are used to or when they decide they are going to make changes in some things about themselves. Personality change when a person relocates to another place is based on the theories discussed hereafter. Behavioral This is simply the change of behavior of a person either towards something for improvement or change of environment. Change of environ ment especially comes with its own challenges. Things may be different in the new environment compared to the environment a person is used to. The person has to imitate the behavior and actions of the people in the new environment to fit in and survive. ... For college students, they fall under the category of young adults which according to Erikson ranges from twenty to thirty nine years. This stage is based on two characteristics, intimacy and isolation. Erikson states that this stage is important for people within that age bracket to have good relationships with other people. The consequence of this is two outcomes; intimacy or isolation. People, who learn how to connect with other people, share with them what their feelings and to appreciate their viewpoints and perspectives on different issues get intimacy. They have people they can always look up to when they need them. On the other hand, people who do not develop good relationships with other people do not have anyone to connect to or look up to. They live on their own in isolation (Schultz and Schultz, 2004). The consequences of Erikson’s theory of psychological development have a lot of impact on the people. While people who have intimate relations are usually happy and stress free, those that live in isolation are likely to be depressed making them to engage in activities that are not good for instance substance abuse. Basing on this psychological development theory by Erikson, I have learned to interact with people from across the world for the time I have been studying abroad. I have developed relations with many people that I met at the University. I believe I have understood them to the fullest and they have also understood my personality. There was a lot of fulfillment I experienced by sharing my joy, issues and challenges with the friend I have made at college. I have learned to appreciate every person as we were from different cultural, ethnic