Problems with the American Prison System - 1076 Words

Throughout history into today, there have been many problems with our prison system. Prisons are overcrowded, underfunded, rape rates are off the charts, and we as Americans have no idea how to fix it. We need to have shorter sentences and try to rehabilitate prisoners back to where they can function in society. Many prisoners barely have a high school education and do not receive further education in jail. Guards need to pay more attention to the well being of the inmates and start to notice signs of abuse and address them. These are just a few of the many problems in our prison systems that need to be addressed. Overcrowding in our state and federal jails today has become a big issue. Back in the 20th century, prison rates in the U.S†¦show more content†¦(Harris pg. 1) Many of these problems have to do with prisons mixing different groups and expecting inmates to not fight one another. There are many different types of people in prison. This includes race, religion, age, and nonviolent and violent inmates. â€Å"People who break the law are not all alike. They are an enormously diverse group of human beings.† says a sheriff at a prison in Illinois. Black individuals are imprisoned nearly six times the amount of white individuals. Latinos are two times the white rate. 13% of the U.S. population is black, 14% of the black populations are drug users, and 37% of the black prison population are in for drug use. (Wilson pg. 1 par. 9) Prison is full of many racists and black and white individuals are put in the same cell. Because of the higher black population in prison, if a fight breaks out between races, the odds are always in the black peoples favor. Also, prisons routinely put violent and nonviolent inmates together. This puts the nonviolent inmate in danger. Lastly, age differences have become an issue. When inmates of different ages, six years or more, are p laced in the same cell, a fight is ten times more likely to happen. (Harris pg. 2) Inmates need to be educated and rehabilitated in order to be released back into society. If prisoners receive a good education they are less likely to commit misconduct in the future. The Three State Recidivism StudyShow MoreRelatedThe American Correctional Facility System Essay1107 Words   |  5 PagesThe American correctional facility system has become an industry in the past few decades. While once, it was used to correct the truly malicious and dysfunctional, now has begun to meet quotas set by contracts between state penal programs and correctional companies who privately manage the prisons and probation offices. Americans complain about crime and the expenses it costs the general public, not realizing where the problem stands. But If Americans really want to make a resolve crime problem, weRead MoreThe Incarceration Rate And Unjust Laws989 Words   |  4 PagesThere are many issues within the prison system today. For example, the high incarceration rate and unjust laws. O ver the year, there have been few changes that have been made to repair these problems in our prison system. There are several things we can do to fix these issues. A major problem within the prison system is the high rate of incarnation. According to â€Å"Facts About The Prison System in the U.S†, sixty-six percent of released convicts will end up back in jail. One reason is thatRead MoreWhy The Danish Prisons System Is Better Than The American Prison System1352 Words   |  6 PagesWhy the Danish Prison System is better than the American Prison System? There are various questions to consider before implementing a criminal justice system in a society. The most important question, in this regard, is about the individuals who are going to implement the justice system; should law makers have total control over the system or should professionals run it? Law makers have the power to establish a bill that constructs they very foundation of a system of which the country will go onRead MoreMass Incarceration During The United States1322 Words   |  6 PagesIncarceration in the United States There are too many people in prison in our country and any people in prison today are non-violent drug offenders. The American war on drugs has targeted people in poverty and minorities, who are more likely to be involved in drug use. This has created a pattern of crime and incarceration and â€Å"...[a] connection between increased prison rates and lower crime is tenuous and small.† (Wyler). The prison system in our country today focuses on punishment for the inmates ratherRead MoreThe Caging Of America By Adam Gopnik911 Words   |  4 Pagesthe problems in the in the American criminal justice system focusing more on the prison system. Some of the struggles that Gopnik states in his article are mass incarceration, crime rate, and judges giving long inappropriate sentencings to those with minor crimes. He demonstrates that inmates are getting treated poorly than helping them learn from their actions. Using facts and statistics, Gopnik makes his audience realize that there is an urgent need of change in the American prison system. TheRead MoreDisparities Of Justice : How Positive Change Is Made Difficult1450 Words   |  6 Pagesdiscuss racial issues in today’s political climate is to walk on a tight rope in an effort to open Pandora’s Box. With the media coverage of police brutality and the rise of groups such as â€Å"Black Lives Matter†, Americans are once again faced with the topic of racial discrimination in our justice system. Despite how divisive this issue can get, both sides must concede that something is terribly wrong here: black men are incarcerated at a rate six times more than whites and one in three black men will goRead MoreCrime in the United States1052 Words   |  5 Pagesdeveloped, yet the U.S. has the largest prison population in the entire world by far. For most of my life I have always believed that the American justice system worked. When people do wrong they need to be punished and pay for their crimes . That is what our justice system is here for so how could is possibly go wrong? Unfortunetly it is not as simple as it sounds and all it takes is a little research to discover why. Before researching the U.S. criminal justice system, I would never have consideredRead MorePrison Overcrowding : The United States1535 Words   |  7 Pages 2017 Prison Overcrowding The United States has the highest number of incarcerated individuals than other countries. Offenders are arrested every day for minor and major offences such as murder. America is hard on crime. When someone breaks the law the criminal justice’s system seeks an eye for an eye. Prison overcrowding has become a major problem in the United States, it is very expensive to house an inmate and there are other methods to punish offenders without sending them to prison for extendedRead MoreThe Source Of Racism And White Supremacy Essay1718 Words   |  7 Pagescampaigns against people of color, Blacks in particular, because we hold the dominant genetic material to eradicate their recessive genes if race mixing ensued. In closing the problem of the 20th and 21st century doesn’t lie in the color line, the problem is a non-white problem and the solution is understanding the system of racism and white supremacy. Blacks as a collective community both in the United States and abroad have suffered an unnerving, barbarous, and savage form of human degradationRead MoreEssay on Criminal Rehabilitation in the United States Justice System1640 Words   |  7 PagesNationally, every 7 minutes, another person enters prison. And every 14 minutes, someone returns to the streets, beaten down and, more often than not, having suffered a great amount of violence during his or her incarceration. Professionals will tell you that incarceration really does very little to stop crime, but we go on spending billions of dollars in order to lock up more and more people. We have become the country with the highest incarceration rate in the industrialized world. (National Criminal

Death Of A Salesman By Arthur Miller - 844 Words

In Death of a Salesman by Arthur Miller, Biff Loman undergoes some changes that shape his understanding on reality. These changes come from seeing the truth about his father, Willy Loman. The acts of Willy Loman altered the way Biff Loman perceived not only the world, but his father. The false guidance Willy gave Biff also led to Biff not having the easiest life after high school. Biff s concept that being well liked in society is what made you successful is shattered, when he ultimately finds out that his father is just the opposite. The reader can note in many flashbacks that Willy always seemed to favor Biff more than his other son. When he was younger Willy goes on about how popular Biff is and how he ll make a great salesman. Willy tells Biff The man who makes an appearance in the business world, the man who creates personal interest, is the man who gets ahead. Willy is telling Biff that a man with great social connections and social status gets more ahead than a man who isn t w ell liked. Even at a young age Biff is having it imprinted in his head that being popular will get you ahead of everyone, versus putting in hard work. Later on in the story it is revealed that this is in fact not this care for Biff. His childhood friend, Bernard, ends up being very successful and becoming a lawyer. Biff used to copy off of Bernard in school, and even made remarks but him not being well liked, yet Bernard has gotten further ahead than Biff has. Biff comes to theShow MoreRelatedDeath Of A Salesman By Arthur Miller1387 Words   |  6 PagesAmerican play-write Arthur Miller, is undoubtedly Death of a Salesman. Arthur Miller wrote Death of a Salesman in 1949 at the time when America was evolving into an economic powerhouse. Arthur Miller critiques the system of capitalism and he also tells of the reality of the American Dream. Not only does he do these things, but he brings to light the idea of the dysfunctional family. Death of a Salesman is one of America’s sad dest tragedies. In Arthur Miller’s, Death of a Salesman, three major eventsRead MoreDeath Of A Salesman By Arthur Miller888 Words   |  4 PagesDeath of a Salesman† is a play written by Arthur Miller in the year 1949. The play revolves around a desperate salesman, Willy Loman. Loman is delusioned and most of the things he does make him to appear as a man who is living in his own world away from other people. He is disturbed by the fact that he cannot let go his former self. His wife Linda is sad and lonely; his youngest son Biff is presented as a swinger/player while his eldest son Happy appears anti-business and confused by the behaviorRead MoreDeath of Salesman by Arthur Miller972 Words   |  4 PagesIn the play Death of a Salesman by the playwright Arthur Miller, the use of names is significant to the characters themselves. Many playwrights and authors use names in their works to make a connection between the reader and the main idea of their work. Arthur Miller uses names in this play extraordinarily. Not only does Miller use the names to get readers to correlate them with the main idea of the play, but he also uses names to provide some irony to the play. Miller uses the meanings of someRead MoreDeath Of A Salesman By Arthur Miller1573 Words   |  7 Pagesrepresents a character with a tragic flaw leading to his downfall. In addition, in traditional tragedy, the main character falls from high authority and often it is predetermined by fate, while the audience experiences catharsis (Bloom 2). Arthur Miller’s play Death of a Salesman is considered to be a tragedy because this literary work has some of the main characteristics of the tragedy genre. In this play, the main character Willy Loman possesses such traits and behaviors that lead to his downfall, and theRead MoreDeath Of A Salesman By Arthur Miller949 Words   |  4 PagesDeath of a Salesman can be described as modern tragedy portraying the remaining days in the life of Wil ly Loman. This story is very complex, not only because of it’s use of past and present, but because of Willy’s lies that have continued to spiral out of control throughout his life. Arthur Miller puts a modern twist on Aristotle’s definition of ancient Greek tragedy when Willy Loman’s life story directly identifies the fatal flaw of the â€Å"American Dream†. Willy Loman’s tragic flaw can be recappedRead MoreThe Death Of A Salesman By Arthur Miller846 Words   |  4 PagesA Dime a Dozen The Death of a Salesman is a tragedy written by playwright Arthur Miller and told in the third person limited view. The play involves four main characters, Biff, Happy, Linda, and Willy Loman, an ordinary family trying to live the American Dream. Throughout the play however, the family begins to show that through their endeavors to live the American Dream, they are only hurting their selves. The play begins by hinting at Willy’s suicidal attempts as the play begins with Linda askingRead MoreDeath Of A Salesman By Arthur Miller Essay2538 Words   |  11 PagesSurname 1 McCain Student’s Name: Instructor’s Name: Course: Date: Death of a Salesman Death of a salesman is a literature play written by American author Arthur Miller. The play was first published in the year 1949 and premiered on Broadway in the same year. Since then, it has had several performances. It has also received a lot of accordances and won numerous awards for its literature merit including the coveted Pulitzer for drama. The play is regarded by many critics as the perfectRead MoreDeath Of A Salesman By Arthur Miller1628 Words   |  7 PagesArthur Miller wrote the Pulitzer Prize winning play Death of a Salesman in 1949. The play inflated the myth of the American Dream of prosperity and recognition, that hard work and integrity brings, but the play compels the world to see the ugly truth that capitalism and the materialistic world distort honesty and moral ethics. The play is a guide toward contemporary themes foreseen of the twentieth century, which are veiled with greed, power, and betrayal. Miller’s influence with the play spreadRead MoreDeath Of Salesman By Arthur Miller1475 Words   |  6 Pagesto death to achieve their so- called American dream. They live alone and there is no love of parents and siblings. They may have not noticed the America dream costs them so much, which will cause a bigger regret later. In the play Death of Salesman, Arthur Miller brings a great story of a man who is at very older age and still works hard to achieve his desire, which is the American dream. Later, he notices that his youth is gone and there is less energy in his body. Willy Loman is a salesman, whoRead MoreDeath Of A Salesman By Arthur Miller2081 Words   |  9 Pages#1 â€Å"Death of a Salesman† by Arthur Miller is a tragedy, this play has only two acts and does not include scenes in the acts. Instead of cutting from scene to scene, there is a description of how the lighting focuses on a different place or time-period, which from there, they continue on in a different setting. The play doesn’t go in chronological order. A lot of the play is present in Willy’s flashbacks or memories of events. This provides an explanation of why the characters are acting a certain

To what extent have the goals of feminism been achieved Free Essays

In simple terms feminism can be defined as the belief in equality between the sexes, based on the idea that gender should not affect a persons social identity, or socio-political or economic rights, and complete equality regardless of actual or perceived sexual orientation or identity. (Wikipedia, 2006) Complete equality between the men and women can be further broken down into three main categories; social, economic and political equality. In my essay I will assess the extent that the goals of each individual category have been accomplished. We will write a custom essay sample on To what extent have the goals of feminism been achieved? or any similar topic only for you Order Now However as feminism is a very broad doctrine, and some feminists are much more hard line than others, deciding to what extent goals have been achieved is dependent on whose definition of the goals you use. The first area I would like to discuss is that of social equality between men and women. One of feminists’ main social aims is to eliminate the double standards that occur between men and women in all aspects of life, varying from women being expected to take maternity leave instead of men, to sexual equality between intimate partners. Ward Crowe 1981) This idea is at the heart of the whole feminist ideology and so is very important, however like almost all-feminist goals, the extent to which it is complete depends on which feminist you speak to. Although this is the case there is little argument between feminists that double standards between the sexes have been reduced dramatically in the last one hundred years, and most would say that this goal has almost been achieved. Another major social goal for the feminist movement is the equal treatment of women in the media, including an end to media and advertising exploitation of women’s bodies. This has always been seen as a crucial area by feminists, as sex-role theory states that men and women will mirror the characters they see in the media, meaning that they will continue with sexist stereotypes that are being shown to them. (Craig 1994) As the media is an area that has traditionally been totally dominated by males, they stereotypes used often to be prejudice against women, and even when they weren’t, the mere fact that no women read news or did any other presenting jobs left its own sub-conscious message in the populous. Although the feminist movement has been successful in wrestling some of the power away from the predominantly male industry, the media is an area where there is still plenty of work to be done before there goals are complete. Although in the modern world female presenters are considered the norm, and women are not just portrayed as doting mothers, the issue of the media, especially advertising exploiting women’s bodies is still huge. In my opinion feminists will find it very hard to change this fact simply because there will always be women willing to do it and it will always increase sales. As I said, I think the feminist movement has managed to improve the treatment of women in the media, but will never be able to find complete equality with men in this arena. Getting rid of the acceptance of misogynist language and derogatory terms for women is another of the feminists’ main social goals. This is a difficult area for the feminist movement to make progress because terms that are considered derogatory for women such as, ‘the missus’ to refer to ones wife are massively widespread and not considered to be sexist by most of those who use them. Therefore the only way that feminists can try and prevent these terms remaining in everyday language forever is through educational policies. As many of the people who accept this misogynistic language are not interested in being educated against it, it becomes very hard to find a way to change the situation. Having said this, slowly as time goes on and people become more understanding, the situation has been slowly improving although I think only the most liberal feminist would claim that linguistic equality has been anywhere near achieved. The last important social goal that I want to look at is the acceptance of women in history. This is an interesting area, as some feminists don’t see it as a major issue, while others reckon it is crucial to establishing total equality between the sexes. As historically the world was based on a much more patriarchal system and men controlled almost all the power, there are few examples of women playing significant roles in history. Whether this is because they didn’t have the chance to or because their deeds weren’t recorded is the focus of much debate, but most feminists would say it was the second. However even if this is the case it is very hard to give women credit for un-recorded deeds and so feminists have been fighting an up-hill battle to try and get these ladies their recognition. The second main aspect of the feminist ideology is the economic equality of men and women in all areas of their lives, this is crucial to feminism as economic equality moves women away from being stereotyped as house-wives. The first economic goal that I want to look at is the idea of equal pay for equal work. The main thrust of this agenda is the removal off the gap in wages that occurs between men and women doing the same jobs. The removal of this difference, known as the ‘wage-gap’ has been one of the major rallying points for the feminist movements as since women entered the work-place they have been paid significantly less than men for the same work. Although the wage gap still occurs today it has been reduced by up to 15% since 1970 according to some estimates (Wellington 1993) and other say it may well disappear entirely within the next ten to fifteen years. Although feminists have not at this point in time eliminated the wage gap, they have managed to reduce it massively and it looks to keep getting smaller, so most feminists would say that this goal is on it way to being completed. Coupled with this idea of equal pay for equal work is another of feminism’s main economic goals; equality between the sexes in the hiring promotion and treatment of employees. There are employees who are less willing to hire women as they risk losing them after they have children, and will have to pay for maternity leave. The feminist movement had tried to address this through a series of legislation, which to a certain extent has helped although the problem definitely still occurs. They have encountered similar problems with promotions as although at lower levels promotions of men and women have become a lot less bias than they were in the past at higher levels a ‘glass ceiling’ still seems to remain in place. This term refers mainly to the business world where although women can gain promotion up through the company they still seem to find it very hard to reach the very highest levels, and men still massively dominate the boardroom. Although this problem has started being addressed by companies in recent times, removing it further is still one of feminism’s main goals. The goal of equal treatment of employees ties in with the idea of lookism, once again especially in the business world. Lookism is the discrimination against people based on the way they look or dress, and although it does occur to men in is mostly a female problem. Although the situation has improved it is still the case that it is much easier for a woman to find employment in the business sector if she is comely. Feminists have been working hard to try and stop this discrimination for example, by eliminating dress codes which could exploit women’s bodies. However it is very hard as there are many other factors which could effect employees decision on who to hire, making it almost impossible for feminists to confirm when it has taken place. The third area that feminists have focused on trying to obtain equality is politically, as without this equality in the other two sectors will not make the difference it should. One of the main things that they strive to achieve in this area is that men and women should have equal rights under the law. Although it seems amazing now up until 1918 women were not allowed to vote in Britain, and not until 1928 was the voting age lowered to twenty-one in line with men. (Holten 1986, p134) Since then many more improvements have been made in making the sexes more politically equal, with women allowed to represent in the House of Commons, however hard-line feminists would say that even now we are not politically equal in Britain, as men still dominate the House of Lords. Although in Britain women have succeeded in gaining almost equal political rights, in other parts of the world women are still much more oppressed. In Kuwait for example, the parliament just rejected a bill that would have given women the right to vote and stand in parliament, and so the feminists’ have not nearly achieved their worldwide goals. Another major political goal for the feminist movement is that abortions should be legal, accessible and affordable, without parental or spousal consent laws. Feminists feel this is important as they feel all women should have the right to their individual choice whatever the circumstances. In Britain feminists have come some way to achieving these goals, although abortion is still not technically legal, the abortions act of 1967 has made it legally defensible to have an abortion in certain circumstances, and there is much less stigma against abortions than there used to be. However feminists would say much more should be done, feeling that re-cooperation services should be available and that more open law should be put in place. Feminists also believe that women should be allowed to serve in the military as well as men, and that men should not be drafted ahead of women in times of war. Once again in Britain they have come some way to achieving these aims with women now allowed to work in all sectors of the military except the front line. Although feminists try to campaign for this to furthered to include women being allowed to serve in the front-line I do not think this will occur for some time, if ever, as women and men cannot serve in the same units. In other parts of the world, again the political system is less relaxed on this issue, and women are not allowed o hold any positions in the military establishment, so as a goal of feminism it has not come close to being achieved. Overall I think that socially and politically many of the goals of feminism have been achieved, at least to a large extent, whereas economically women are still disadvantaged compared to men, especially in the business sector where many things work against them. However I feel that in Britain, all three areas that feminists are fighting for equality in are improving, and there is no area where the levels of inequality are rising. On a global scale on the other hand the scene is not nearly so positive, with many nations still giving their women no political or economic power and forcing them through social customs to leave education early and follow their mothers into early marriages and house-keeping. In my opinion the feminist movement would be well advised to stop worrying so much about supposed inequality in the West and instead focus their attention on the very real problems faced by women in the third world. How to cite To what extent have the goals of feminism been achieved?, Papers

Innovation and Enterprise Yealands Estate †MyAssignmenthelp.com

Question: Discuss about the Innovation and Enterprise Yealands Estate. Answer: Introduction Peter Yealands did the acquiring of the farmland on the Seaview peninsula and did the commencement of developing a vineyard. Then, there occurred the amalgamation of eight firms into one 1,113 hectare panel. In 2008, there occurred the building of a 10,000 tonne winery at Seaview and the opening of the winery took place on 08.08.08. In 2010, a New Zealand sales team was established and distribution to Asia commenced. Peter Yealands is considered as a Kiwi entrepreneur as well as fifth generation Marlburian, possessing an ambitious resolve that is considered to be legendary. As discussed earlier, he is regarded as a highly successful innovator regarding the New Zealand mussel as well as deer farming industries. Having a sustainable establishment at the core of all its methods, Peter Yealands did the introduction of a number of innovative advanced green technologies. Also, pioneering solutions regarding the winery that included the aspect of using Babydoll sheep for maintaining the lev els of grass amongst vines, solar reflective cladding as well as developing a purpose-built boiler. This purpose-built boiler will provide the winery a renewable source of energy through the burning of grapevine pruning. Background History Having an entrepreneurial vision as well as a can do attitude that extends well beyond the wine industry, Peter Yealands is considered being a pioneer regarding the commercial industry for New Zealand Greenshell Mussel. In 1975, the first marine farming license of New Zealand was issued to him. At present, marine farming is considered to be one of the main economic contributor to the region of Marlborough. The valuation of the industry exports are more than $202 million a year. During the mid-1980s Peter Yealands did the establishment of one of the most successful deer farms in New Zealand that received the recognition through a rural environmental award, which reflected the passion as well as commitment of Peter regarding practices that are considered being sustainable as well as related with the environment (Redford, 2016). In 1998, Mr. Yealands started developing the leading environmentally sustainable winery of New Zealand known as Yealands Estate. Having a sustainable establishment at the core of all its methods, Peter Yealands did the introduction of a number of innovative advanced green technologies. Also, pioneering solutions regarding the winery that included the aspect of using Babydoll sheep for maintaining the levels of grass amongst vines, solar reflective cladding as well as developing a purpose-built boiler. This purpose-built boiler will provide the winery a renewable source of energy through the burning of grapevine pruning (Sims, 2016). Peter Yealands is considered as a Kiwi entrepreneur as well as fifth generation Marlburian, possessing an ambitious resolve that is considered to be legendary. As discussed earlier, he is regarded as a highly successful innovator regarding the New Zealand mussel as well as deer farming industries. In 2002, Peter did the embarking of sculpting the rolling terroir regarding the expansive Yealands Seaview Vineyard. This was considered a very tough task and within six years times the vines were blossoming (Crick, 2015). In admiration of his visionary tenacity as well as international leadership regarding sustainability innovation, the most popular 2013 Lincoln University Foundation South Island Farmer of the Year award was awarded to him and he also received other global accolades as well. Some of them are mentioned as under, 2014 International Green Apple World Champion Green Company of the Year, 2014 International Winner of Best in Biz Most Environmentally Responsible Company of the Year Drinks Business International Green Company of the Year and Most Sustainable Business, 2014 2014 NZI Sustainable Business Network Awards Greatest Contribution to a Sustainable New Zealand In context of the history of Yealands Estate, it can be stated that in 2002, Peter Yealands did the acquiring of the farmland on the Seaview peninsula and did the commencement of developing a vineyard. Then, there occurred the amalgamation of eight firms into one 1,113 hectare panel. In 2008, there occurred the building of a 10,000 tonne winery at Seaview and the opening of the winery took place on 08.08.08 (Baggio, 2016). In 2010, a New Zealand sales team was established and distribution to Asia commenced. In 2011, there occurred the merging between Yealands Estate as well as Ager Sectus Wine Estates. There also occurred the introduction of Crossroads Wines as well as The Crossings brands and the formation of the Yealands Wine Group (Wilkins, 2016). In 2015, Marlborough Lines did the acquiring of 80% shareholding in Yealands Wine Group that offered long-term economic as well as social advantages to the region of Marlborough. Moreover, DQS The Audit Company (Germany) does the assessm ent of Yealands and it has become the first wine company internationally that is offered the Green Company GC-Mark certification. Implementation of innovative practice The comparatively young wine industry of New Zealand is considered to be in the same league with some of the worlds best, and in this respect the vineyard owners of Kiwi should receive special thanks as well as the winemakers that are trying to take traditional art to a new standard. The Kiwi no 8 wire attitude is coming to the forefront to devise new ideas as well as methods that are considered being novel for assisting in revolutionising grape-growing as well as methods of winemaking (Care, 2016). Majority of New Zealand wineries are environmentally aware as well, having the focus of many towards becoming absolutely carbon neutral in the longer time-period. For satiating the thirst for better taste of the wine drinkers, the wine maestros of New Zealand are trying to devise innovative ideas for making better wine by using effective wine technology (Pavlovich, 2017). In this context, it can be stated that in 2008, when Yealands Estate was launched by Peter Yealands, it was with the vision to create the most sustainable winery in the world. This winery is considered being the largest carbon zero winery in New Zealand. The award winning winery is coming up with various innovative methods for honouring these environmental assurances. This is including the aspect of applying innovative technological aspects, insulation as well as common practices regarding work that have resulted in the winery becoming two times more effective in utilizing energy in comparison to the wine industry standard of New Zealand (Jiang, 2014). Innovative technological aspects take into consideration primarily a vineyard as well as winery, burning vine pruning for producing renewable energy. Almost 10% of pruning is going to the production of energy, and the rest are sent back to the soil. It has been observed that, 100 tonnes of greenhouse emissions are being eliminated annu ally by the pruning in the form of Carbon-di-oxide, and the ashes are sent to the vineyard in the form of fertilizers (Wadhwa, 2014). The innovative practices of Yealands take into consideration the aspect of using rare mini sheep for helping in mowing the vineyard. The Babydoll sheep whose importing takes place from Australia for NZ$3000 each, are considered extremely small to do the damaging of vines, even though can do the natural harvesting of the grass as well as withstanding the attack from the predators. Yealands does the calculation that as there is an increase in size of flocks, they will be able to do the saving of the vineyard NZ$1.3 million per year to mow as well as spraying expenses. Also, worth mentioning here is the returns offered in respect of meat as well as wool. It is also a way for providing assistance in safeguarding the rare breed in respect of the future (Dutz, 2015). Aim of the initiative With the actualization of the opening, Peter Yealands had focused his sight on three clear goals that were, Being amongst the top handful of wine producers in New Zealand Having the ability of making the best sauvignon blanc globally Being the most sustainable wine maker in the world Through the delivery of high quality, accessible as well as sustainably manufactured domestic wines, the Peter Yealands brand portfolio takes into consideration Sauvignon Blanc, Pinot Gris, Riesling as well as Pinot Noir varieties. Towards engaging the customers with a pioneering extended range, Peter Yealands is also offering Sauvignon Blanc Pinot Gris, P.G.R., Chardonnay, Sauvignon Blanc Rose, Sauvignoir, Merlot as well as Syrah and also low-alcohol as well as sparkling versions of well-known varieties (Wang, 2016). The regional market is targeted with the help of selling Peter Yealands wines in a direct manner to grocery as well as specialty stores and on-premise. On the other hand, the international market is targeted by marketing the range in a direct manner as well as with the help of distributors (Zhu, 2015). Undertaking of research Peter Yealands associated himself with a Kiwi researcher at the US-based GPS organization called Trimble, and collectively the pair did the introduction of the viticulture software to New Zealand that helped in commencing viticulture within the country on a massive scale. Having insights from the technological aspects, Yealands started to re-contour the land, filled up ravines, did the smoothing of gullies, hills were terraced and finally Peter did the planting of his first diverse grape variety. All of these were made with the focus of maintaining utmost sustainability (Farmakis-Gamboni, 2014). The innovative practices of Yealands take into consideration the aspect of using rare mini sheep for helping in mowing the vineyard. The Babydoll sheep whose importing takes place from Australia for NZ$3000 each, are considered extremely small to do the damaging of vines, even though can do the natural harvesting of the grass as well as withstanding the attack from the predators. Organizational impact of the initiative Due to the initiative, Yealands Estate has been successful in receiving Top Honours at BRITs 2017 International Award of Excellence in Sustainable Winegrowing Competition. Yealands Wine Group has also been successful in receiving gold medals due to their top Pinot Noirs that were awarded at the International Wine Challenge in the UK. Moreover, Yealands has been successful in becoming the first global winery for carrying out the DQS Green Company GC-Mark in respect of its winery operation at the Seaview winery of Yealands in Marlborough (Lees, 2015). The approval of the Green Company GC-Mark was provided along with an ISO 14001 certificate, which is the international global standard regarding anEnvironmental Management System within businesses. The ISO is mapping out a structure that an organization will be following for setting up a productive system of environmentalmanagement (Lessem, 2016). Success of the initiative on the market In 2011, the organization did the experiencing of 90% sales growth and there has been a growth of NZ$25 million per year in the last few years. In 2012, Yealands did the production of 15,000 tonnes of grapes from their personal vineyards as well as 12 million litres of wine. Yealands moved from being the sixth largest wine exporter to the fifth largest wine producer within couple of years in New Zealand (Kernohan, 2014). The main competitors of Yealands in New Zealand were Pernod Ricard, Constellation Brands, Delegats, Treasury Wine Estates, as well as Villa Maria. Conclusion To conclude it can be stated that The Kiwi no 8 wire attitude is coming to the forefront to devise new ideas as well as methods that are considered being novel for assisting in revolutionising grape-growing as well as methods of winemaking. Majority of New Zealand wineries are environmentally aware as well, having the focus of many towards becoming absolutely carbon neutral in the longer time-period. For satiating the thirst for better taste of the wine drinkers, the wine maestros of New Zealand are trying to devise innovative ideas for making better wine by using effective wine technology. There also occurred the introduction of Crossroads Wines as well as The Crossings brands and the formation of the Yealands Wine Group. In 2015, Marlborough Lines did the acquiring of 80% shareholding in Yealands Wine Group that offered long-term economic as well as social advantages to the region of Marlborough. Moreover, DQS The Audit Company (Germany) does the assessment of Yealands and it has b ecome the first wine company internationally that is offered the Green Company GC-Mark certification. References Baggio, P. (2016). Innovation in action.Australian and New Zealand Grapegrower and Winemaker, (626), 65. Care, D. (2016). Overview the the Viticulture and Aquaculture Industries in NZ. Crick, J. M. (2015).Bridging the gap between threshold and dynamic capabilities: a qualitative study of the collaboration strategies of New Zealand wineries: a thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies in Management, Massey University, Wellington, New Zealand(Doctoral dissertation, Massey University). Dutz, M. A. (2015). Resource Reallocation and Innovation: Converting Enterprise Risks into Opportunities. InIntangibles, Market Failure and Innovation Performance(pp. 241-290). Springer International Publishing. Farmakis-Gamboni, S., Yuen, K., Preston, M., Katic, M. (2014). Productivity and innovation in enterprise agreement clauses: an overview of literature, data and case studies at the workplace level.Future Directions,15. Jiang, W., Fang, Y. (2014). Strategic Dimension of Environmental Technological Innovation of Enterprise: A Multiple Case Study.Technology Economics,4, 007. Kernohan, D. (2014). 9 Wine and architecturestructure and elegance.Social, Cultural and Economic Impacts of Wine in New Zealand., 137. Lees, N., Saunders, C. (2015).Maximising Export Returns (MER): Communicating New Zealand's Credence Attributes to International Consumers. Agricultural Economics Research Unit.. Lessem, R., Schieffer, A. (2016).Integral research and innovation: Transforming enterprise and society. CRC Press. Pavlovich, K., Connolly, H., Gibb, J., Collins, E. (2017). Yealands Wine Group Holdings Limited: A case study 1.Journal of Management Organization, 1-13. Redford, E. (2016). Ros tinted glasses?: how a new wine region can adopt existing low carbon practices.Master Thesis Series in Environmental Studies and Sustainability Science. Sims, R., Barton, B., Bennett, P., Isaacs, N., Kerr, S., Leaver, J., ... Stephenson, J. (2016). Transition to a low-carbon economy for New Zealand. Wadhwa, M. (Ed.). (2014).Technology, innovation, and enterprise transformation. IGI Global. Wang, H. J., Feng, J. Z., Shi, H. B. (2016). Implementing Enterprise Open Innovation Strategy by Effectively Collaborating with External Resources. InProceedings of the 6th International Asia Conference on Industrial Engineering andManagement Innovation(pp. 731-738). Atlantis Press. Wilkins, B., Noon, S., Roberts, B. (2016). Project Design for a Community Archaeology ProjectBarrowed. Zhu, J., Ning, L. (2015). The impact of service innovation and manufacturing service on the enterprise performance.Science Research Management,5, 004.

The Life Philosophy Of Friedrich Nietzsche Essays (1823 words)

The Life Philosophy of Friedrich Nietzsche annon Born: 1844. Rocken, Germany Died: 1900. Weimar, Germany Major Works: The Gay Science (1882), Thus Spoke Zarathustra (1883-1885), Beyond Good Evil (1886), On the Genealogy of Morals (1887), MAJOR IDEAS Self deception is a particularly destructive characteristic of West Culture. Life is The Will To Power; our natural desire is to dominate and reshape the world to fit our own preferences and assert our personal strength to the fullest degree possible. Struggle, through which individuals achieve a degree of power commensurate with their abilities, is the basic fact of human existence. Ideals of human equality perpetuate mediocrity -- a truth that has been distorted and concealed by modern value systems. Christian morality, which identifies goodness with meekness and servility is the prime culprit in creating a cultural climate that thwarts the drive for excellence and self realization God is dead; a new era of human creativity and achievement is at hand. -- Great Thinkers In The Western World. By: Ian P. McGreal, 1992 PREFACE Much information is available on Mr. Friedrich Nietzsche, including many books that he wrote himself, during his philosophical career. I took this as a good sign I would find a fountain of enlightened material produced by the man. I've had to go through a bit of my own philosophical meditations to put my own value judgements aside, and truly look for the contributions Nietzsche gave to philosophy. Much of my understanding came only after I had a grasp of Neitzsche's history; therefore, I encourage you to read-up on his history before diving into his philosophy (see Appendix I). The modern Westerner might disagree with every aspect of his philosophy, but there are many things one must unfortunately admit are true (only if you put your morality aside). So, from here, I will present his contributions to philosophy, and do my best to delete my own opinions, other than to say that he was not the chosen topic of this paper out of any admiration. THE PHILOSOPHY OF FRIEDRICH NIETZSCHE Sometimes philosophy is called timeless, implying that it's lessons are of value to any generation. This may be hard to see in Nietzsche's work; but, we are assured that it was appropriate thought for his time. However, even Nietzsche's critics admit that his words hold an undeniable truth, as hard as it is to accept. Perhaps this is why his work is timeless, and has survived 150 years in print. Christianity God is Dead! announced Zarathustra (better known as Zoroaster), in Neitzsche's proudest book, Thus Spoke Zarathustra (1883-1885). Unlike many philosophers, Nietzsche never tried to prove or disprove the existence of God, just that belief in God can create sickness; and to convince that highest achievements in human life depend on elimination of God. Whether God existed had no relevance in his goal. Proclamation of the death of God was a fundamental ingredient in the revaluation of values Nietzsche advocated. Nothing has done more than Christianity to entrench the morality of mediocrity in human consciousness. Christian love extols qualities of weakness; it causes guilt. Charity is just teaching hatred and revenge directed toward nobility. Belief in God is a tool to bring submission to the individual of noble character. -- F. Nietzsche, Thus Spoke Zarathustra. Hero Morality Nietzsche had an ideal world in mind, with an ideal government and an ideal God: the Overman or Superman. These Gods were a product of natural selection, or social Darwinism. He felt, very strongly, that any kind of moral limitations upon man would only stand in the way of The Overman. The Will To Power, his strongest teaching, meant that The Overman should and would do anything possible to gain power, control and strength. If one showed the smallest bit of weakness or morality, he would be killed by the stronger Overman, and taken over. Thus, the advancement of The Master Race (Nietzsche's Master Race will be discussed later). Not mankind, but superman is the goal. The very last thing a sensible man would undertake would be to improve mankind: mankind does not improve, it doesn't even exist - - it is an abstraction. ... his superman as the individual rising precariously out of the mire of mass mediocrity, and owing his existence more to deliberate breeding and careful nurture than to the hazards of natural selection. Master Race Nietzsche is often referred to as a pre-Nazi thinker, by his idealism of The Master Race. He was, in fact, a prime influence on the writing of Hitler's highest men, and quoted in Hitler's speeches. But, his writings were mostly taken out of context, because he

Fiscal administration.1 Essay Example

Fiscal administration.1 Essay Example Fiscal administration.1 Essay Fiscal administration.1 Essay Name: Tutor: Public Administration Date: : Fiscal Administration 1 i) Definition (a) Public finance analyses how government generates revenue and utilizes expenditure. Revenue is a source that generates money for the government. Expenditure is the means by which government allocates money. Funds are generated from taxes and used in public finance for budgeting in a state. Public finance offers alternatives for correcting the flaws made by government in budgeting to ensure equality among all people. ii) Supporting the statement (a) Reasons for supporting the statement It is important to secure the needs of future generations socially, economically and politically. iii) Paradigm identified and an included perspective (a) Benefits-Consideration policy Benefits-consideration policy should work to improve the lives of future generations in order to increase their productivity. Benefits-Consideration policy takes into consideration the age and amount of contributions made by the current generation. Benefits-Consideration policy is effective for future generations if contributions made are lower than the benefits gained. (b) Advantages of future budgeting of public finance Public finance saves the government time and money in budgeting. Public finance ensures equal contributions in future by both rich and poor people. (c) Consequences of short-term budgeting in future Short-term budgeting of public finance leads to instability of market due to lack of anticipation of inflation Short-term budgeting financial crises and leads to poor international relations. Short-term budgeting shifts focus from goals and hinder development of the state. (d) Policies that affect future generations Health insurance policies Federal policies Health insurance policies for children provide them with cheap medical care and protect them from contracting diseases. Federal policies protect the future generation from crime and developments by young people. iv) Reasons for supporting these policies (a) Health policies provide medical care for sick children at very low prices. Federal security protects future developments and infrastructure. Public finance is a means of examining how government utilizes its state revenue and expenditure to benefit the public. Expenditure is a means in which government allocates money for doing state projects or budgeting. Revenue is a source that generates funds for government use. These funds mostly come from taxes, which are paid by the public. The ways these finances are used mightily influence the lives of the public, either positively or negatively. Public finance studies the effect of government budgets on people in a state. It offers alternatives for correcting the flaws in revenue and expenditure to ensure proper living standards among people. The aim is to better the lives of people by achieving ways to cater for everyone’s needs without favor or bias, financially. Public finance should work to improve the quality of life of both current and future generations as supported by Ronald W. Johnson. This statement holds true because it is important for the current government to consider incoming generations in terms of social security, education, transport and communication. The consideration will improve a state’s stable growth physically, politically and socially. It ensures that future generations are productive enough to raise the economy of a state. It also guarantees the growth of a state and strengthens its relations overseas in the future. If benefits of young people are taken to consideration, the contributions made towards providing them with proper health exceed these benefits. However, the same cannot be said for older people because their benefits, for example, pensions and health care are more than contributions. This paradigm concerning the comparison between benefits and contributions changes over time according to age. A huge difference shall be seen between young and old people concerning this comparison, if the aging population falls in addition to birthrate. As this happens, the payments made for benefits will increase thus reducing taxes and other contributions made. It is evident that benefits exceed contributions, and this difference should be given to the future generation. There are many advantages of public finance targeting future generations. It maintains a stable budget over time. This is because it saves government time and money in making new budgets after every fiscal year. This, in turn, ensures that funds are saved and allocated for other projects to facilitate the growth of a state. Another advantage is that it ensures equal contributions in future generations to eliminate bias between rich and poor. It enables the government to plan and develop long-term goals in the future. It also ensures that benefits are maintained and that the public is satisfied. If government plans its budget according to the current generation only, there will be long-term consequences. It creates instability within a state due to problems such as inflation. It is difficult to predict inflation. If a budget has not accounted for inflation, public finances will be wasted to cover for losses made. This affects the stability of market greatly in the future because of the uncertainty in inflation. As a result, people might be forced to pay expensive prices for goods and services. If public finance works to improve the quality of life currently only, a state will lose focus on long-term goals. This is because the government will make decisions based on the current world. This, in turn, will hinder development of the state due to the lack of proper funding for projects. If future generations are not considered currently, it leads to a financial crisis thus maintaining good international relations will be difficult. The statement in support of future generations is supported by insurance policies imposed by the government. It has formulated insurance policies that protect children’s health and security. Currently, elderly employed people working for the government are given a medical health cover that caters for their children. It covers children who are still in school and without employment. Small premiums are paid by a parent annually, and these funds are collected and transferred to a child incase medical attention is required. This policy secures a child’s health and the trend could be carried forward and improved in generations to come. It makes the process of getting treatment in health centers easy. Public finances have currently been used to increase federal security in the state. This has been done to protect people and the state’s assets. As a result, the public enjoys freedom of security. It is important to make plans to increase the federal security in order to safeguard state developments like infrastructure. People should also be able to enjoy this security because it increases their productivity in building the state. There are many reasons that support these policies. Children are able to receive medical attention for specific diseases at relatively low prices. This notion could be carried to the future and improved so that they can access a wide range of services from hospitals and health centers. The improved services protect children from contraction of diseases and reduce the spread. If this is done, young people will be able to implement the system to help their own spouses. Efficient federal security also ensures stable growth and development of a state. If the young generation is protected currently, they will increase development because they are future leaders.

Marketing Communications Coursework assignment

Marketing Communications Coursework - Assignment Example The factors are essential in identifying the motives of buyers and isolating the target market. Scholars refer to the five aspects as the Five M’s of Advertising. The Farmer is a television-advertising run by RAM using the Richards Agency situated in Dallas. Jimmy Bonner from Creative Group directed the advert while Paul Nelson was the producer. Most advertising managers find difficulty in comprehending consumers within appropriate strategic levels. Furthermore, they find it difficult to apply collected information in developing and creating alternative stands. However, putting using the means-end technique increases awareness on the factors that motivate consumers. The effectiveness of this approach is that it factors goals valued by people relating them to the qualities and features of the product in question. To evaluate RAM’s Farmer, this discourse applies the MECCAS framework. This model analyses a laddering model that is a specific interviewing aspect used by marketing communication consultants to unravel values attached by people on products. The approach is that laddering interviews fit into the means-end approach that the Meccas model applies during analysis. Differentiation does not constitute the only factor that facilitates selling of a product. The desirability of a product or a service depends on the connection that consumers have with their perception towards the same good or service. It is important to mention that the means-end approach is significant because of its ability to identify essential factors that motivat e consumers to buy goods and services. In addition, the model explains the relationship between the consumer’s motives and their attributes to products or service in market. Marketing communication consultants use market research in determining the goals of an advertising campaign in their marketing

Final Portfolio Project - Term Paper Example | Topics and Well Written Essays - 1250 words

Final Portfolio Project - - Term Paper Example However, Apple is currently facing plenty of HR problems. Change is inevitable for Apple in its HR management to maintain its supremacy in the corporate world, especially in the consumer electronics industry. This paper is written as a change management plan for Apple Inc. The problem, the recommended change, and the goals of the recommended change The major problem associated with Apple Inc. is its poor handling of HR management. Apple has the habit of asking the employees to work overtime most of the times. They disrespect the modern concepts such as work life balancing of the employees. â€Å"The work culture in Apple is demanding and the employees forced to work for 60-70 hours per week. In other words, in Apple there was always more work to do than the employees and hence Apple encourages workaholics† (Qumer, 2009, p.7). Apple has the habit of threatening its employees; they warn the employees that the company is interested in employability rather than employment security . Moreover, Apple Inc. prefers individual work over team work even though modern scientific business management principles strongly support team work for improving productivity and efficiency of the employees and the company. Apple is keeping tight secrecy while developing new products. Even Apple employees may not get much information about the company’s strategies to develop new products. In other words, Apple Inc. is not taking its employees in confidence. â€Å"Apple employees know something big is afoot when the carpenters appear in their office building. New walls are quickly erected. Doors are added and new security protocols put into place. Windows that once were transparent are now frosted. Other rooms have no windows at all. They are called lockdown rooms: No information goes in or out without a reason† (Lashinsky, 2012). Qumer (2009) mentioned that â€Å"Unfairness in promotions and overall treatment is a common complaint in Apple Company† (Qumer, 200 9, p.15).Thus the mutual trust between the employees and Apple Company are significantly damaged because of the poor HR strategies. Apple Inc. should implement drastic changes in its HR management. They should learn lessons from their past experiences. Nadler & Nadler (1997) pointed out that downsizing occurred in Apple Computers in the 80’s and 90’s because of the absence of real organizational change (p.11). In fact Apple Company was on the verge of destruction during this period because of the reluctance of the management in implementing changes. However, the management realised their mistakes and implemented drastic changes during the beginning of 2000 and tasted big success. The same situation is prevailing now. The loss of Steve has created a vacuum at the top of the company. Leadership problems are already visible in Apple Inc. under such circumstances; reluctance in implementing changes in HR management may bring more harm than good. Instead of threatening the employees with respect to employment security, Apple should show more readiness to hear the problems of the employees and settling it. They should give more respect to work-life balancing of the employees and avoid overtime works as much as possible. Discriminations while deciding promotions should be avoided as much as possible. Moreover, the company should take its employees in confidence. They should try to reduce the gap between the company and the employees. Instead of individual work, Apple should encourage teamwork more so that the stress levels of the employees

How Cell Phones Have Influenced The Media

How Cell Phones Have Influenced The Media It is not unfathomable that a 7th Mass Media may appear sometime in the not too distant future. This new mass media is the mobile phone or as some call it, the cell phone. With around 84 percent of American adults owning a cell phone, cell phone usage has already penetrated deep into our society. It is reported that two-thirds of cell phone users also use other features including texting, e-mailing, web browsing and apps (software applications that allow them to play games, access web content and access media or data). Only a third of Americans now use their cell phones just for making phone calls (Domain-b). CellularHYPERLINK http://www.articlesbase.com/computers-articles/how-cell-phones-have-changed-our-lives-432849.html HYPERLINK http://www.articlesbase.com/computers-articles/how-cell-phones-have-changed-our-lives-432849.htmlphones have had a major impact on our lives and the way that we perform everyday tasks. Many of these changes are apparent, while others we may not even be aw are of (Anonymous).A cell phone is the only universal gadget because the need to communicate is more powerful than the need to compute, to be entertained or to be informed (Ahonen 1). With a cell phone we get all of these things wrapped into one little neat device that fits right in our pocket. The cell phone is not the dumb little brother of the internet, nor the dumb tiny screen version of TV. Yes, the cell phone is small, but it has attributes that make it a superior medium in many ways and a dominating media channel in the three most important factors reach, audience accuracy and money (Ahonen 6). What Ahonen is saying is that while small in size, the cell phone will have a huge impact on mass media. The power of the mobile phone as a mass media is six elements not available on previous mass media. (1) The phone is the first truly personal media. A 2006 survey by wired revealed that 63% of the population does not share the phone even with ones spouse, it is that personal. (2) The phone is always carried. A survey in 2005 by BDDO found that 60% of the population sleeps with the phone physically in bed; a Nokia 2006 study found that 72% of us use the phone as our alarm clock. (3) The phone is the first always-on mass media, today many media offer alerts via the phone, what is on another real time media like TV, such as CNN breaking news alerts via SMS. Probably the most important, is that (4) the phone has a built-in payment mechanism. No other media has a built-in payment mechanism, even on the internet you have to subscribe to PayPal or provide a credit card, etc. But already today, older media collect payments through the phone. TV shows from Big Brother to American Idol earn bi llions via SMS votes. Perhaps the most novel phenomenon is that (5) the phone is a creative tool available always at the point of creative impulse. The camera phone (which is also our video recorder and podcast recorder) is in our pocket, always at the ready to snap images and clips. User-generated content is radically altering the media world as seen at YouTube etc. And (6), mobile is the only mass media with near-perfect audience information. Where most print are sold on newsstands and even subscriptions do not tell who in the household consumes the periodicals, and TV and radio rely on Nielsen ratings and similar audience estimates, the internet promised accurate audience measurements. That proved to be a false promise, as firewalls, shared PCs, multiple accounts, removed cookies and users deliberately falsifying their info have proven. But on cellular networks, every individual phone user is identified uniquely, across the billions of phones worldwide. Having a pre-paid account (voucher/pay-as-you-go) does not diminish the unique identification of every phone. Thus mobile for the first time offers near-perfect audience data (Ahonen). Mobiles are an integral part of our lives so much that many of us cannot remember a time without them. To have a mobile has become second nature and we are generally never separated from them we eat, breathe and, yes, even sleep with our mobile phones making them the most private and personal accessory we own today. And yet, there is still a lack of understanding about how mobile can be a powerful, complimentary mass media. It can be boiled down to two key differentiators: 1) mobile is interactive; and 2) mobile has unique features including SMS and MMS. These differentiators create something that no other media can the ability to respond to, initiate and maintain a dialogue between those wanting to communicate, whether they are family and friends, colleagues, or brands and advertisers (Ahonen, Foreward). Like the internet before it, today the phone can replicate everything the previous six mass media can do. You can consume newspapers, read magazine articles, listen to radio and podcasts, buy MP3 songs, watch TV, even watch whole movies on the phone. Any web content can be consumed on the phone, and the phone easily supersedes the interactivity of the web, because e-mail and IM are already on the phone, but SMS and MMS messaging are unique to mobile. Nick Wiggin, the head of the Mobile Marketing Association, says: The mobile phone will be the red-button technology of the future it will enable interaction with broadcast media, be that radio, posters or TV. Mobile is the media glue that links different communications solutions together (Bonello). These days people are all about portability we want to get news, listen to music, and even watch some of our favorite TV shows all on the go. Mobiles are an integral part of our lives, so much that many of us cannot remember a time without them. To have a mobile has become second nature and we are generally never separated from them. We eat, breathe and, yes, even sleep with our mobile phones, making them the most private and personal accessory we own today(Ahonen). The future will be even more mobile. We will be connecting more people, devices, pets, plants, etc all via mobile, not via the traditional internet or television or any other technology (Ahonen and Moore 55). Mobile is a simple solution for many people to simplify their lives and how they choose to get their information. Will cell phones phase out more traditional media such as print media, Television and Radio? This is still uncertain but largely people own twice as many cell phones as TV sets, there are three times as many cell phone subscribers as internet users, and four times as many cell phones as Personal Computers. Advertising, news, TV, internet giants, social networking and even Hollywood movies and printed books are now rushing to capture their share of this 7th mass media (Ahonen 1). Through about six decades of continuous evolution, the mobile phone has retained its relevance to the life of the modern man. At every stage in his growth curve, it has undergone metamorphosis, adding features and functionalities that make it even more indispensable. It started as an extension of the landline; a bridge between the home and office landlines. It found relevance in the need of the modern professional to remain in communication in and out of home or office, at play, in the car, at lunch and anywhere else. The mobile phone has since moved up from this simplistic role to become more actively involved in the way modern businesses are conducted (Awe). How has mobile changed news media? How many people get their news has largely changed. First was radio, then television, and then came the internet. So where does the cell phone fit into all of this? The cell phone is a valuable tool for both obtaining news and capturing it live. Chicago even has its very own 9-1-1 video call line where citizens send images from their cell phones to the police department if they witness a crime has been committed. The images from 9-1-1 callers will allow authorities to analyze emergency situations more objectively, says Jose Santiago the executive director of the citys Emergency Management and Communication.They also can be used as evidence in a criminal case, he said (Main). Portable news via a personal cell phone is accessible to the public 24/7 wherever that specific person may be; this has made news on the go a likely choice for anyone with a cell phone who wants to keep up with what is going on in the news. Nearly half of American adults say the y get at least some of their local news and information on their cell phone or tablet computer according to a survey by the Pew research center (Purcell, Rainey, Rosenstiel, and Mitchell). How we get our music is also changing due to the mobile phone. In adapting to an age where the passion for music, particularly among the young and the young at heart, has risen to obsessive proportions, mobile phones have largely become music devices. There are mobile phones on the market that are anything between a radio transistor and an MP 3 player. There are many that can give almost the same music experience as traditional music devices. Apart from downloading music for listening pleasure, mobile phone users can also download any music of their choice as ring tones (Awe). Music was the first content type to emerge as paid downloaded content to mobile phones 11 years ago. Today mobile is a giant new market opportunity for the music industry. (Ahonen 46). With so many changes and advancements in technology these days it is not surprising that music and how people get and listen to their music has transitioned as well. The portable music revolution has been with us for only a few y ears according to an article in Wired Magazine online, but we may see a slow transition from a standard mp3 player to a cell phone when it comes to music access and playback. This change will not be driven by cell phones that act like MP3 players, dishing out music that must be organized by the user. It wont even be about software that streams your own music to your phone. Instead, the next great thing in music technology will be cell phone applications that replicate the experience of listening to interactive, customized radio stations at a computer (Buskirk). According to Buskirk, interactive radio on your cell phone can replace your mp3 player. Most interactive radio services such as Pandora, Flycast, and AOL radio have free and paid versions for getting access to your music. Of course not everyone will automatically throw away their standard mp3 players in favor of this option. One of the downsides to accessing music via cell phone is that the music is streaming online so if you have no signal, then you have no music. Accessing music with our cell phone will become a viable option and will continue to grow in popularity but it will not totally replace other more traditional methods. Books are also transitioning. In fact, while items like the Amazon Kindle are popular portable reading devices, there is another portable device some others prefer, the cell phone. A growing number of people are getting their book fix via mobile phone. It is considered a more convenient method over the dedicated e readers available. The idea of downloading a book to a device you already own is most appealing to those on a budget or to those who simply do not want to carry something extra around all the time to access their books (Kharif). In this technology-enamored nation, the mobile phone has become widespread as an entertainment and communication device that reading e-mail, news headlines and weather forecasts, rather advanced mobile features by global standards, is routine. Now, Japans cell-phone users are turning pages. Tens of thousands of Japanese cell-phone owners are poring over full-length novels on their tiny screens. You can read whenever you have a spare moment, and you dont even need to use both hands, says Taro Matsumura, a 24-year-old graduate student who sometimes reads essays and serial novels on his phone. Such times could be just around the corner in the United States, where cell phones are become increasingly used for relaying data, including video, digital photos and music( Associated Press). It has also been noted that cell phones may be more important to the future of publishing than dedicated e-reading devices. Whereas in the US dedicated devices such as the Kindle, Nook, and iPad get most of the spotlight, these devices have been slow to make it to the rest of the world and so most people elsewhere read on their mobile phones. Since mobile phones tend to be considerably less expensive than e-book devices, in the developing world they are far more likely to be owned for other purposes already (Meadows). Using cell phones for internet access is also very popular these days. Although most people still access the Internet on a computer, the use of mobile devices to check e-mail or browse the Web is growing, outpacing even laptops in some markets, according to a new study (Associated Press). What is media convergence in relation to cell phones? Convergence is the process where several media channels come together to exist and operate in synergy or rather in harmony. A media convergence is basically seen in every persons cell phone, glance down at your palm and there sits a device that can click a photograph, edit and modify the same and also send it like a mail. Some people like to define media convergence simply by stating it to be a merger of mass media and communication outlets. In some cases multi utility of the same gadget or some media was also attributed to be a media convergence (K). By virtue of it always being with you, the mobile phone is the most personal of devices. Let us look at the following questions: How many of us have personal pictures on our mobile phones? (It holds our precious treasures) How many of us keep personal appointments or reminders on our mobile? (Like a personal assistant) Is our mobile phone used for an alarm? (We go to bed and wake up with it) Does our mobile phone serve as a GPS? (Gives directions helps us get to where we need to go) There are many uses and most importantly many personal uses for a cell phone because we are busy, always running around either for work or for home the mobile device has grown in importance , and continues to do so. Marketers know this and so does everyone else in the world. They want to interact with us as close to that moment of want as possible. That moment when we see something and we want it! They want to have a hand in creating that moment for us. Marketers, merchandisers and everyone else want to interact with us as much as possible and wherever we find ourselves. The mobile phone allows the message (whatever that may be) to reach us wherever we find ourselves. For many of us, where they find our mobile phone they will most likely find us! Thats why media convergence is taking place at the mobile phone. Not because of the phone but because of us (HC). Blogger Cdauphin states in his blog on Open Salon about Media Convergence and the smart phone: As an avid cell phone user I find that my use of the computer, a past necessity, seems to have gone downhill. Different mass media being converted into the newest technologies has been going on for decades, however I find that the technologies of the smart phones many of us use today has really taken this to a new level and opened up a whole new way of accessing as many media portals in one small device. So much of my life can now be found in this little device that fits in my pocket that my Internet, television and even book usage has gone down significantly. As a daily news addict I have not only changed from reading the newspaper to watching it on television, but now I get an alert on my phone from BBC News every time there is a new breaking story. Being interested in the happenings around the world no longer takes any effort- my phone does the work for me (Cdauphin). Mobile advertising is the next big thing according to an article in the Economist, last year spending on mobile ads was $871million worldwide. At the moment, most mobile advertising takes the form of text messages. The 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planets billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Better yet, most people carry their mobile with them everywheresomething that cannot be said of television or computers. Yet the biggest selling point of mobile ads is what marketing types call relevance. Advertisers believe that about half of all traditional advertising does not reach the right audience. Less effort and money is wasted with online advertising: half of it is sold on a pay-per-click basis, which means advertisers pay only when consumers click on an ad but mobile advertising through text message s is the most focused: if marketers use mobile firms profiles of their customers cleverly enough, they can tailor their advertisements to match each subscribers habits. While it is true that mobile phones have helped us connect and make changes in how we get our information on a day to day basis, there are also conflicting views on whether or not this is a good thing. Though cell phones can be wonderful, liberating tools of communication, freeing us from the confines of an office, and providing more leisure time, they often do the exact opposite. Cell phone use has blurred the boundaries between work and non-work time, increasing stress and tension within families and between friends. As Noelle Chesley, assistant professor of sociology at the University of Wisconsin at Milwaukee, explained in a report on CBS News, The question of blurred boundaries may become an irrelevant one for the next generation of workers, spouses, and parents because they cannot imagine life any other way. As Slate commented in his Adbusters essay, It seems the more connected we are, the more detached we become(Dangl). One of the greatest disadvantages of the cellular phone i s the fact that we do not talk to strangers when traveling anymore. In the past, several people waiting for a bus would engage in a conversation while they were waiting. People who traveled the same routes every day might develop friendships along the way. This situation does not happen anymore. Today when people are waiting for a bus, they just pull out their cell phones and speak with old friends, missing out on the opportunity to make new ones. In large cities, many people do not know their neighbors, even though they may have lived in the same neighborhood for years. As a society, we are beginning to lose the face-to-face contact that was such an important part of our lives in the past. Cell phones are a great asset in aiding in our everyday lives. However, you should remember, however, to hang up every once in a while and pay attention to the world around you (Anonymous).

Meaning of Slavery Essay -- literary Analysis, Ayn Rand’s Anthem

As a teenager, I have come across recent discoveries of myself and the world, the thirst to gain more knowledge, new responsibilities, and orders from elders. It is the overwhelming combination of these things that occasionally hit me with the feeling of being enslaved, chained to the world, my home, and my family. These expectations and dictations are restrictions, but they do not represent true slavery. True slavery controls every aspect of a man; the dictator must enslave the man’s body and destroy his mind. This effort to completely subdue humanity is exemplified by the leaders and society of Ayn Rand’s Anthem. In this novel, the leaders try to suppress the actions, emotions, and thoughts of the people in an attempt to destroy both mind and body. Anyone can instruct another person to act in a certain way, but a dictator forces action upon others making it impossible to follow one’s passion. The leaders in Anthem governed the citizens’ lives; they gave each person a job and selected his or her mates. Equality 7-2521, the main character of the novel, wanted to grow in his knowledge of the earth and the Scholars’ inventions. In order to do this, Equality needed to become a Scholar himself. His life’s work depended on his vocation assignment, for in his society, â€Å"You shall do that which the Council of Vocations shall prescribe for you† (pg. 22). When the Council of Vocations declared him as a Street Sweeper, it prohibited him to study science and to create inventions. Equality loved the â€Å"Science of Things†, but he was unable to follow his passion because of the law (pg. 23-26). The leaders of this world controlled the mating process too. Producing offspring can only be done at one time, the â€Å"Time of Mating†. â€Å"T... ...dependently did not change when Equality became older. When he discovered the hidden tunnel with International 4-8818, Equality made the decision to explore the unknown by himself, a thought that is rarely imagined in a society where there is â€Å"no transgression blacker than to do or think alone† (pg31/17). The laws regarding the separation of a person from the other people gave the leaders the authority to enforce the uniformity of thoughts. Through thoughts, emotions, and actions and Any Rand’s Anthem shows that dictators must control every part of a man to ultimately defeat him. It is nothing but laws, leaders, and society that destroy the man. The laws are established to support the destruction, the leaders enforce it, and the society allows it. How can we allow the enslavement of an individual? How can we allow the obliteration of a mind and body?

For music consumers, the shift to the computer-file medium

For music consumers, the shift to the computer-file medium happened years ago. This is particularly true with demographics that have essentially come of age through the evolution of the personal computer, the internet and ecommerce.   Over the course of the early 21st century, â€Å"online buying was most popular among 25-34 year olds and least attractive to the 65+ seniors.† (Vargas, 1)   This same demographic is composed of individuals who, over more than half a decade of unrestrained music downloading access, have come to expect a number of opportunities.Specifically, there is an immediacy to this access that transcends traditional music buying methods, with the click-and-download process bypassing the need to go to a store or wait for an online-ordered item to arrive in the mail.   Songs instantly appear on the consumer’s hard-drive and may subsequently be listened to and burnt to a Compact Disc.   With literally infinite peer-to-peer communities emerging co nstantly to improve the organization, presentation and reliability of such acquisition methods, users still have countless ways to find music for free.Students   at the University of Maryland reflect this exact pattern, and have thus become part of a pattern which runs afoul of music industry needs and legal perceptions.   The proposal here will seek to resolve the impasse by researching the prospects for a partnership with legal music downloading services which will allow students to continue to download for free but under more lawful terms.2. Introduction and BackgroundThe University of Maryland, like all major universities and campuses across America, is faced with an interested and difficult challenge with regard to the issue of illegal music downloading.   It is a well-recognized fact that many students use the high-speed internet provided by the campus itself in order to use peer-to-peer trading programs that allow for the free downloading of pirating music, movies and o ther unauthorized digital items which are characterized as intellectual property.The opportunity for students to engage in this activity represents a distinct conflict of interest for the university, which does not permit the use of its channels for the piracy of music, but which also supports the entitlement of individuals to use the computer technology at their disposal with relative freedom within the limitations of the law.   This proposal will call for a research investigation which effectively determines the best way for the university to improve the legal adherence of its students while simultaneously preserving the student body’s ability to use downloading services according to their desires.The background history of this problem concerns the expansion of technological opportunities and a relative inability of music companies and campuses alike to remain abreast of resulting expectations amongst average music consumers such as those spotting college campuses.  Eve n prior to the complicating arrival of internet technologies, the issue of preserving intellectual property has long been a morass of legal and philosophical entanglements for both the originators and the consumers of said property.On the college campus and in the music industry, this issue takes particular precedence as we struggle today to find balanced ways to compensate artists, entertainers and the portals through which they are delivered to us while simultaneously serving our appetites as consumers who are not being treated well by music gatekeepers.   Bootlegging, a term used throughout history to describe all manner of counterfeiting and marketing of ill-gotten or illegal contraband, today almost automatically conjures up thoughts of the internet.This new frontier for the exchange of intellectual properties has evolved into an abyss of piracy forums and file-sharing operations, as online discussion forums, weblogs and business reports on the subject, culled from the intern et, will reveal in the resulting research project.   As we seek to devise an appropriate mode for study, we can note that there is a very clear sociological divide on how parties involved perceive the implications of this music downloading frontier.For music retailers, who to this juncture have offered hard-copy packages of music at ever-growing industry controlled rates and in the medium defined by current industry standards, the sudden transition to a setting where this content could be acquired for free and at a bypass of conventional media and gate-keeping channels was a shocking one for which most were wholly unprepared.   On the opposite end of the spectrum, the independent ability for users to develop digital exchange technology and to compile digitally stored data such as that available on purchased compact discs represented a new and desirable means of obtaining music.In part a direct product of the evolution of information technologies and in part a natural response to a music industry where output was increasingly over-priced and diminishing in artistic quality, consumers have begun not only to expect but to actively claim a new means to acquiring music.   The new digital medium, which compresses songs into computer files called MP3s, has become the commonly accepted medium for music possession amongst consumers.   In contrast, the industry is struggling only now to catch up.   The proposal here will seek to devise a university approach that inherently acknowledges this gap, and attempts to play a mediating role in bringing only presently emerging paid file-sharing programs into contact with student populations.Key terms which will be considered in the proposal are those of ‘file-sharing,’ ‘intellectual property,’ and ‘online piracy.’3. Proposed Program or Plan of WorkIn the current online file-sharing context, everyday university students have essentially become bootleggers, according to legal resear ch and assertion by both the music industry and the United States Congress.   These are sources which appear to favor the music industry institutions, but in actuality, take a narrow perspective that is damaging to compromise for all parties.   The program proposed here will be informed by a desire to overcome this hindrance to cooperation through a carefully constructed mediation whereby the university determines the best possible way to initiate an ability for students to continue to download music for free without sacrificing a relationship to industry and law.Namely, this process of information gathering and research examination will require a consultation with the music industry in particular.  Ã‚   The music trade, represented by the Recording Industry Association of America (RIAA) has insisted that downloading communities are costing the industry millions of dollars in declining sales.   Since the inception of the Napster online music swapping forum in popular culture , there is a broad awareness and exploitation of new and limitless internet resources for the acquisition of free music, with millions of American students logging on everyday to take part in the newly proliferated field of bootlegging.If one is to take the music industry as a case study of the changing nature of commerce with the integration of internet technology, there may be evidence to suggest that the retail approaches traditionally taken by many industries may be subject to extinction.   This is a fact that informs the focus of the study on the best way to court involvement of many music industry players to participate in campus programs designed to streamline downloading opportunities for students.Data gathering will be conducted through a close consultation with such pay sites as Rhapsody and iTunes, which offer users the opportunity to pay either subscription fees or monthly charges.   The University will investigate the potential for partnership with such services, ma king one or multiple downloading sites accessible to students as a part of the university enrollment package.The research process will therefore be structured around a correlation between the apparent downloading practices of students, which can be considered by way of a thorough literature review on current university piracy patterns, and the various terms upon which music industry players are willing to participate in programs which increase user access across university settings.   One expected challenge in this research process is the likelihood that gatekeeper based file downloading programs will not offer a sufficient alternative to many students who already enjoy the benefits of peer to peer trading.   This is an issue which inclines us to enter the proposal with an intent to evaluate and promote the distinct benefits of legal downloading where both options are available to individuals at no cost.4. Qualifications and ExperienceThe process of developing this experimental research process will primarily be based upon the dispatching of university personnel to effectively navigate the marketing aspects which are likely to take a center stage in the resolution of mutually beneficial programs for industry players and students.   Likewise, one who is familiar with the subject of student behaviors in this context will be dispatched to conduct the literature reviewer on habituation.5. BudgetThe cost of the process will be relatively modest, with major resources being limited to those required to conduct research on present behaviors.   It is the proposed ambition here that partnership with many of these services will be directly based upon the presence of agreed-upon sponsorship arrangements in which students are granted unfettered access to programs in exchange for the university’s promotion of service brand names.   Thus, the cost should be no greater than an estimated $10,000 required for the time and personnel used to conduct basic researc h.6. AppendicesThe task schedule will be centered on the start of a new fall semester, with the summer months employed to gain the partnerships needed to implement a trial program for incoming students.Bibliography:Borland, John.   (April 9, 2003).   Music Industry:   Piracy is choking sales.   CNET News. Online at .Garrity, Brian.   (2004).   MP3 Blog sites cause concern.   Billboard Magazine.  McClintock, Pamela.   (March 14, 2004)   Copyright Piracy Draws Anti-Terror Scrutiny.   Washington Variety.Timms, Dominic.   (July 9, 2004).   Online piracy dogs movie industry.   The Guardian.Vargas, Melody.   (2005).   Cyberspace Vs. Parking Mall Space.   About the Retail   Industry.   Online at   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   .

Mollie who representing the petit bourgeoisie that Essays

Mollie who representing the petit bourgeoisie that Essays Mollie who representing the petit bourgeoisie that fled from Russia a couple of years after the Russian Revolution is the vain, offbeat horse who pulls Mr. Jones' carriage. Mollie hungers for the consideration of people and adores being prepped and spoiled. She has a troublesome time with her new life on Animal Farm, as she misses wearing strips in her mane and eating sugar shapes. Different to Boxer, who dependably considers others, Mollie is a shallow materialist who doesn't look after the battles of her kindred creatures. Her first appearance in the novel recommends her identity when she enters the meeting at last, chewing on sugar and sitting in the front so that the others will have to see the red ribbons she wears in her mane. Her exclusive worries about the upset are ones incited by her sense of self: When she inquires as to whether they will even now have sugar and ribbons after the rebellion, she double-crosses the contemplations of old Major and uncovers her vanity. She is hushed off the manor by the possibility of more material belonging than she could appreciate in a creature represented world, denoting her as one to whom governmental issues and battle amount to nothing. The animal farm theme that Mollie most likely belongs to is the Soviet Union. Even though she is not a strong supporter of the Soviet Union, she could not care less. She would follow anyone who would have promised her sugar cubes and ribbons, that she cannot live without it. As she represents the lower middle class, she would not want to be equal with all the other animals as that would mean she'd have to work harder and give up her extra leeway and popularity to stoop down to the others levels. At first, she was able to stand it, but after her set time she had enough. She wanted to feel special over the others and her addiction got the best of her with seeing herself betraying the manor farm and running back to the shadow of the Soviet Union (a similar farm). This idea could also be linked to the theme of corruption as she did betray the farm and go to a different fam for more power over the animals in the sense of being loved. The final theme that is represented in Mollie is the idea of class warfare. She thinks that she was better than everyone else because she was treated specially under the care of Mr jones but did not show a sign of loyalty to him with going along with the rebellion, but her first question to snowball was whether she could still have her luxuries in life and still stay above the others not understanding that everyone was supposed to be equal. Once she found out that that was the case, she was the first and only animal to leave because of a disagreement of her social class being lowered to equal the others, she was an animal that wanted change for the sake of the others, but did not want to sacrifice her belongings to do that. She used that as an excuse to not work as hard as the other animals and finally as a reason for betraying the farm to keep her class.

Crime Drama TV Show Comparison Sherlock And Elementary Essays

Crime Drama TV Show Comparison Sherlock And Elementary Essays Crime Drama TV Show Comparison Sherlock And Elementary Essay Crime Drama TV Show Comparison Sherlock And Elementary Essay Essay Topic: Elementary Since replacing radio as the most popular mass media, television has modernized lifes and revolutionized todays society. Bibs Sherlock and Cabs Elementary are two popular television shows that are often compared and contrasted because of their heritage to the iconic stories of Sherlock Homes. Sherlock Holmes is a fictional detective, conceived by Sir Arthur Canon Doyle in 1887. An analysis between these two adaptations, have revealed many significant similarities and differences. Both television shows till uphold many ideas and themes that can be traced back to the original stories of Sherlock Homes, but it is distinctly clear that Bibs Sherlock is a far more accurate representation of the Sherlock character. Bibs Sherlock is a modernized, yet accurate portrayal of the classic Sherlock, whereas Cabs Elementary is a modernized, mainstream adaptation of the classic Sherlock. It is evident that both shows differ greatly, they differentiate in their form and the social context they uphold. Although they have their vast differences, it is suspected that both shows aim towards and fulfill the same purpose and Hereford target a similar audience. Bibs Sherlock and Cabs Elementary contrast, in respect to their form and stylistic features. Sherlock is found to be considerably more dramatic, when compared to Elementary. This is based on the music used in both shows and the behavior demonstrated by both Sherlock. A quote from Bibs Sherlock Im not a psychopath! Im a high functioning sociopath.. Encapsulates his behavior completely. In contrast, Elementary Sherlock depicts a much lesser eccentric and theatrical character. In regards to behavior, Sherlock odd language in Bibs Sherlock, appears a lot more exaggerated than it does in Elementary. An example of this is, while thinking, Sherlock will often make it very obvious by emphasizing silence. This manipulates the audience as they anticipate for the next hint in solving the crime. Finally the use of music in both shows is used to induce certain moods. Elementary uses a more mainstream approach by using the latest popular soundtracks, this creates a sense of familiarity. Whilst Sherlock only uses an orchestrated score. The use of music is noticeably more prominent in Bibs Sherlock. Dramatic music is used effectively to creating tension, by increasing the rhythm of the music, which signifies an upcoming suspenseful event. Sherlock and Elementary are two examples of an extensive list of entertaining crime shows. The writers and producers of these shows have ensured they achieve their purpose of entertaining their audiences. They have done so by incorporating an interesting storyline with well thought characters. The writers of Elementary have strayed away from the original Canon Doyle stories, but in doing so, they have still managed to maintain a similar level of implement and depth in their stories. This is not the case when it comes to Bibs Sherlock, the pilot episode A Study in Pink is directly derived from Canon Doles first novel A Study in Scarlet. Another aspect that plays a role in a shows entertainment factor, are the characters and how well their portrayed. Bibs Sherlock may have an advantage with award winning actors such as Benedict Cumberland and Martian freeman, but Elementary cast has proved to be just as good at portraying an believable representation of the Sherlock character. Both shows have also done a remarkable job in enforcing the relationship and compatibility between Sherlock and Watson, this increases the depth of the storyline thus making the shows more entertaining. It appears both Sherlock and Elementary are targeted at a similar audience, adolescences and above. As mentioned above both shows aim to entertain their audiences. That being said it can be assumed that both shows could be suitable for anyone with an interest in crime drama. Although it could be said that Bibs Sherlock is primarily targeted at a British audience, due to the cast imprisoning of British actors, and Cabs Elementary is primary targeted at a American audience, as its cast is comprised of American actors. However, both shows are non-restrictive in the content they show and how they show it. Television shows often explore many social issues, past and present. One issue explored by both shows is the gender of the main characters. The characters Sherlock and Watson are both played by male actors in BBC Sherlock, whereas in Elementary, Sherlock is played by a male actor and Watson is played by a female actor. In many ways, this issue relates back to owe accurate both shows portray the original stories. Elementary has outraged many Sherlock fans by casting a female actor to play the classic role of Watson. Casting a female in a traditionally male dominant role symbolisms how the times are changing and how society has begun to embrace gender equality. Bibs Sherlock and Cabs Elementary are both popular adaptations of Canon Doles timeless Sherlock character. Bibs Sherlock was found to be reasonably more dramatic when compared to Elementary, this was due to the behavioral differences between the two Sherlock and the music played urine the shows. Both shows also serve the same purpose of entertaining their audiences. This is achieved with a combination of an addictive storyline paired with well portrayed characters. As well as fulfilling the same purpose, both shows are also aimed at a similar audience. The casting of a female actor to play the male dominated role of Watson in Elementary, symbolisms a change in society and awareness for gender equality. Sherlock and Elementary might have their differences, but both shows are inarguably great examples of crime drama.