Innovation and Enterprise Yealands Estate †MyAssignmenthelp.com

Question: Discuss about the Innovation and Enterprise Yealands Estate. Answer: Introduction Peter Yealands did the acquiring of the farmland on the Seaview peninsula and did the commencement of developing a vineyard. Then, there occurred the amalgamation of eight firms into one 1,113 hectare panel. In 2008, there occurred the building of a 10,000 tonne winery at Seaview and the opening of the winery took place on 08.08.08. In 2010, a New Zealand sales team was established and distribution to Asia commenced. Peter Yealands is considered as a Kiwi entrepreneur as well as fifth generation Marlburian, possessing an ambitious resolve that is considered to be legendary. As discussed earlier, he is regarded as a highly successful innovator regarding the New Zealand mussel as well as deer farming industries. Having a sustainable establishment at the core of all its methods, Peter Yealands did the introduction of a number of innovative advanced green technologies. Also, pioneering solutions regarding the winery that included the aspect of using Babydoll sheep for maintaining the lev els of grass amongst vines, solar reflective cladding as well as developing a purpose-built boiler. This purpose-built boiler will provide the winery a renewable source of energy through the burning of grapevine pruning. Background History Having an entrepreneurial vision as well as a can do attitude that extends well beyond the wine industry, Peter Yealands is considered being a pioneer regarding the commercial industry for New Zealand Greenshell Mussel. In 1975, the first marine farming license of New Zealand was issued to him. At present, marine farming is considered to be one of the main economic contributor to the region of Marlborough. The valuation of the industry exports are more than $202 million a year. During the mid-1980s Peter Yealands did the establishment of one of the most successful deer farms in New Zealand that received the recognition through a rural environmental award, which reflected the passion as well as commitment of Peter regarding practices that are considered being sustainable as well as related with the environment (Redford, 2016). In 1998, Mr. Yealands started developing the leading environmentally sustainable winery of New Zealand known as Yealands Estate. Having a sustainable establishment at the core of all its methods, Peter Yealands did the introduction of a number of innovative advanced green technologies. Also, pioneering solutions regarding the winery that included the aspect of using Babydoll sheep for maintaining the levels of grass amongst vines, solar reflective cladding as well as developing a purpose-built boiler. This purpose-built boiler will provide the winery a renewable source of energy through the burning of grapevine pruning (Sims, 2016). Peter Yealands is considered as a Kiwi entrepreneur as well as fifth generation Marlburian, possessing an ambitious resolve that is considered to be legendary. As discussed earlier, he is regarded as a highly successful innovator regarding the New Zealand mussel as well as deer farming industries. In 2002, Peter did the embarking of sculpting the rolling terroir regarding the expansive Yealands Seaview Vineyard. This was considered a very tough task and within six years times the vines were blossoming (Crick, 2015). In admiration of his visionary tenacity as well as international leadership regarding sustainability innovation, the most popular 2013 Lincoln University Foundation South Island Farmer of the Year award was awarded to him and he also received other global accolades as well. Some of them are mentioned as under, 2014 International Green Apple World Champion Green Company of the Year, 2014 International Winner of Best in Biz Most Environmentally Responsible Company of the Year Drinks Business International Green Company of the Year and Most Sustainable Business, 2014 2014 NZI Sustainable Business Network Awards Greatest Contribution to a Sustainable New Zealand In context of the history of Yealands Estate, it can be stated that in 2002, Peter Yealands did the acquiring of the farmland on the Seaview peninsula and did the commencement of developing a vineyard. Then, there occurred the amalgamation of eight firms into one 1,113 hectare panel. In 2008, there occurred the building of a 10,000 tonne winery at Seaview and the opening of the winery took place on 08.08.08 (Baggio, 2016). In 2010, a New Zealand sales team was established and distribution to Asia commenced. In 2011, there occurred the merging between Yealands Estate as well as Ager Sectus Wine Estates. There also occurred the introduction of Crossroads Wines as well as The Crossings brands and the formation of the Yealands Wine Group (Wilkins, 2016). In 2015, Marlborough Lines did the acquiring of 80% shareholding in Yealands Wine Group that offered long-term economic as well as social advantages to the region of Marlborough. Moreover, DQS The Audit Company (Germany) does the assessm ent of Yealands and it has become the first wine company internationally that is offered the Green Company GC-Mark certification. Implementation of innovative practice The comparatively young wine industry of New Zealand is considered to be in the same league with some of the worlds best, and in this respect the vineyard owners of Kiwi should receive special thanks as well as the winemakers that are trying to take traditional art to a new standard. The Kiwi no 8 wire attitude is coming to the forefront to devise new ideas as well as methods that are considered being novel for assisting in revolutionising grape-growing as well as methods of winemaking (Care, 2016). Majority of New Zealand wineries are environmentally aware as well, having the focus of many towards becoming absolutely carbon neutral in the longer time-period. For satiating the thirst for better taste of the wine drinkers, the wine maestros of New Zealand are trying to devise innovative ideas for making better wine by using effective wine technology (Pavlovich, 2017). In this context, it can be stated that in 2008, when Yealands Estate was launched by Peter Yealands, it was with the vision to create the most sustainable winery in the world. This winery is considered being the largest carbon zero winery in New Zealand. The award winning winery is coming up with various innovative methods for honouring these environmental assurances. This is including the aspect of applying innovative technological aspects, insulation as well as common practices regarding work that have resulted in the winery becoming two times more effective in utilizing energy in comparison to the wine industry standard of New Zealand (Jiang, 2014). Innovative technological aspects take into consideration primarily a vineyard as well as winery, burning vine pruning for producing renewable energy. Almost 10% of pruning is going to the production of energy, and the rest are sent back to the soil. It has been observed that, 100 tonnes of greenhouse emissions are being eliminated annu ally by the pruning in the form of Carbon-di-oxide, and the ashes are sent to the vineyard in the form of fertilizers (Wadhwa, 2014). The innovative practices of Yealands take into consideration the aspect of using rare mini sheep for helping in mowing the vineyard. The Babydoll sheep whose importing takes place from Australia for NZ$3000 each, are considered extremely small to do the damaging of vines, even though can do the natural harvesting of the grass as well as withstanding the attack from the predators. Yealands does the calculation that as there is an increase in size of flocks, they will be able to do the saving of the vineyard NZ$1.3 million per year to mow as well as spraying expenses. Also, worth mentioning here is the returns offered in respect of meat as well as wool. It is also a way for providing assistance in safeguarding the rare breed in respect of the future (Dutz, 2015). Aim of the initiative With the actualization of the opening, Peter Yealands had focused his sight on three clear goals that were, Being amongst the top handful of wine producers in New Zealand Having the ability of making the best sauvignon blanc globally Being the most sustainable wine maker in the world Through the delivery of high quality, accessible as well as sustainably manufactured domestic wines, the Peter Yealands brand portfolio takes into consideration Sauvignon Blanc, Pinot Gris, Riesling as well as Pinot Noir varieties. Towards engaging the customers with a pioneering extended range, Peter Yealands is also offering Sauvignon Blanc Pinot Gris, P.G.R., Chardonnay, Sauvignon Blanc Rose, Sauvignoir, Merlot as well as Syrah and also low-alcohol as well as sparkling versions of well-known varieties (Wang, 2016). The regional market is targeted with the help of selling Peter Yealands wines in a direct manner to grocery as well as specialty stores and on-premise. On the other hand, the international market is targeted by marketing the range in a direct manner as well as with the help of distributors (Zhu, 2015). Undertaking of research Peter Yealands associated himself with a Kiwi researcher at the US-based GPS organization called Trimble, and collectively the pair did the introduction of the viticulture software to New Zealand that helped in commencing viticulture within the country on a massive scale. Having insights from the technological aspects, Yealands started to re-contour the land, filled up ravines, did the smoothing of gullies, hills were terraced and finally Peter did the planting of his first diverse grape variety. All of these were made with the focus of maintaining utmost sustainability (Farmakis-Gamboni, 2014). The innovative practices of Yealands take into consideration the aspect of using rare mini sheep for helping in mowing the vineyard. The Babydoll sheep whose importing takes place from Australia for NZ$3000 each, are considered extremely small to do the damaging of vines, even though can do the natural harvesting of the grass as well as withstanding the attack from the predators. Organizational impact of the initiative Due to the initiative, Yealands Estate has been successful in receiving Top Honours at BRITs 2017 International Award of Excellence in Sustainable Winegrowing Competition. Yealands Wine Group has also been successful in receiving gold medals due to their top Pinot Noirs that were awarded at the International Wine Challenge in the UK. Moreover, Yealands has been successful in becoming the first global winery for carrying out the DQS Green Company GC-Mark in respect of its winery operation at the Seaview winery of Yealands in Marlborough (Lees, 2015). The approval of the Green Company GC-Mark was provided along with an ISO 14001 certificate, which is the international global standard regarding anEnvironmental Management System within businesses. The ISO is mapping out a structure that an organization will be following for setting up a productive system of environmentalmanagement (Lessem, 2016). Success of the initiative on the market In 2011, the organization did the experiencing of 90% sales growth and there has been a growth of NZ$25 million per year in the last few years. In 2012, Yealands did the production of 15,000 tonnes of grapes from their personal vineyards as well as 12 million litres of wine. Yealands moved from being the sixth largest wine exporter to the fifth largest wine producer within couple of years in New Zealand (Kernohan, 2014). The main competitors of Yealands in New Zealand were Pernod Ricard, Constellation Brands, Delegats, Treasury Wine Estates, as well as Villa Maria. Conclusion To conclude it can be stated that The Kiwi no 8 wire attitude is coming to the forefront to devise new ideas as well as methods that are considered being novel for assisting in revolutionising grape-growing as well as methods of winemaking. Majority of New Zealand wineries are environmentally aware as well, having the focus of many towards becoming absolutely carbon neutral in the longer time-period. For satiating the thirst for better taste of the wine drinkers, the wine maestros of New Zealand are trying to devise innovative ideas for making better wine by using effective wine technology. There also occurred the introduction of Crossroads Wines as well as The Crossings brands and the formation of the Yealands Wine Group. In 2015, Marlborough Lines did the acquiring of 80% shareholding in Yealands Wine Group that offered long-term economic as well as social advantages to the region of Marlborough. 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