Problems with the American Prison System - 1076 Words

Throughout history into today, there have been many problems with our prison system. Prisons are overcrowded, underfunded, rape rates are off the charts, and we as Americans have no idea how to fix it. We need to have shorter sentences and try to rehabilitate prisoners back to where they can function in society. Many prisoners barely have a high school education and do not receive further education in jail. Guards need to pay more attention to the well being of the inmates and start to notice signs of abuse and address them. These are just a few of the many problems in our prison systems that need to be addressed. Overcrowding in our state and federal jails today has become a big issue. Back in the 20th century, prison rates in the U.S†¦show more content†¦(Harris pg. 1) Many of these problems have to do with prisons mixing different groups and expecting inmates to not fight one another. There are many different types of people in prison. This includes race, religion, age, and nonviolent and violent inmates. â€Å"People who break the law are not all alike. They are an enormously diverse group of human beings.† says a sheriff at a prison in Illinois. Black individuals are imprisoned nearly six times the amount of white individuals. Latinos are two times the white rate. 13% of the U.S. population is black, 14% of the black populations are drug users, and 37% of the black prison population are in for drug use. (Wilson pg. 1 par. 9) Prison is full of many racists and black and white individuals are put in the same cell. Because of the higher black population in prison, if a fight breaks out between races, the odds are always in the black peoples favor. Also, prisons routinely put violent and nonviolent inmates together. This puts the nonviolent inmate in danger. Lastly, age differences have become an issue. When inmates of different ages, six years or more, are p laced in the same cell, a fight is ten times more likely to happen. (Harris pg. 2) Inmates need to be educated and rehabilitated in order to be released back into society. If prisoners receive a good education they are less likely to commit misconduct in the future. The Three State Recidivism StudyShow MoreRelatedThe American Correctional Facility System Essay1107 Words   |  5 PagesThe American correctional facility system has become an industry in the past few decades. While once, it was used to correct the truly malicious and dysfunctional, now has begun to meet quotas set by contracts between state penal programs and correctional companies who privately manage the prisons and probation offices. Americans complain about crime and the expenses it costs the general public, not realizing where the problem stands. But If Americans really want to make a resolve crime problem, weRead MoreThe Incarceration Rate And Unjust Laws989 Words   |  4 PagesThere are many issues within the prison system today. For example, the high incarceration rate and unjust laws. O ver the year, there have been few changes that have been made to repair these problems in our prison system. There are several things we can do to fix these issues. A major problem within the prison system is the high rate of incarnation. According to â€Å"Facts About The Prison System in the U.S†, sixty-six percent of released convicts will end up back in jail. One reason is thatRead MoreWhy The Danish Prisons System Is Better Than The American Prison System1352 Words   |  6 PagesWhy the Danish Prison System is better than the American Prison System? There are various questions to consider before implementing a criminal justice system in a society. The most important question, in this regard, is about the individuals who are going to implement the justice system; should law makers have total control over the system or should professionals run it? Law makers have the power to establish a bill that constructs they very foundation of a system of which the country will go onRead MoreMass Incarceration During The United States1322 Words   |  6 PagesIncarceration in the United States There are too many people in prison in our country and any people in prison today are non-violent drug offenders. The American war on drugs has targeted people in poverty and minorities, who are more likely to be involved in drug use. This has created a pattern of crime and incarceration and â€Å"...[a] connection between increased prison rates and lower crime is tenuous and small.† (Wyler). The prison system in our country today focuses on punishment for the inmates ratherRead MoreThe Caging Of America By Adam Gopnik911 Words   |  4 Pagesthe problems in the in the American criminal justice system focusing more on the prison system. Some of the struggles that Gopnik states in his article are mass incarceration, crime rate, and judges giving long inappropriate sentencings to those with minor crimes. He demonstrates that inmates are getting treated poorly than helping them learn from their actions. Using facts and statistics, Gopnik makes his audience realize that there is an urgent need of change in the American prison system. TheRead MoreDisparities Of Justice : How Positive Change Is Made Difficult1450 Words   |  6 Pagesdiscuss racial issues in today’s political climate is to walk on a tight rope in an effort to open Pandora’s Box. With the media coverage of police brutality and the rise of groups such as â€Å"Black Lives Matter†, Americans are once again faced with the topic of racial discrimination in our justice system. Despite how divisive this issue can get, both sides must concede that something is terribly wrong here: black men are incarcerated at a rate six times more than whites and one in three black men will goRead MoreCrime in the United States1052 Words   |  5 Pagesdeveloped, yet the U.S. has the largest prison population in the entire world by far. For most of my life I have always believed that the American justice system worked. When people do wrong they need to be punished and pay for their crimes . That is what our justice system is here for so how could is possibly go wrong? Unfortunetly it is not as simple as it sounds and all it takes is a little research to discover why. Before researching the U.S. criminal justice system, I would never have consideredRead MorePrison Overcrowding : The United States1535 Words   |  7 Pages 2017 Prison Overcrowding The United States has the highest number of incarcerated individuals than other countries. Offenders are arrested every day for minor and major offences such as murder. America is hard on crime. When someone breaks the law the criminal justice’s system seeks an eye for an eye. Prison overcrowding has become a major problem in the United States, it is very expensive to house an inmate and there are other methods to punish offenders without sending them to prison for extendedRead MoreThe Source Of Racism And White Supremacy Essay1718 Words   |  7 Pagescampaigns against people of color, Blacks in particular, because we hold the dominant genetic material to eradicate their recessive genes if race mixing ensued. In closing the problem of the 20th and 21st century doesn’t lie in the color line, the problem is a non-white problem and the solution is understanding the system of racism and white supremacy. Blacks as a collective community both in the United States and abroad have suffered an unnerving, barbarous, and savage form of human degradationRead MoreEssay on Criminal Rehabilitation in the United States Justice System1640 Words   |  7 PagesNationally, every 7 minutes, another person enters prison. And every 14 minutes, someone returns to the streets, beaten down and, more often than not, having suffered a great amount of violence during his or her incarceration. Professionals will tell you that incarceration really does very little to stop crime, but we go on spending billions of dollars in order to lock up more and more people. We have become the country with the highest incarceration rate in the industrialized world. (National Criminal

Death Of A Salesman By Arthur Miller - 844 Words

In Death of a Salesman by Arthur Miller, Biff Loman undergoes some changes that shape his understanding on reality. These changes come from seeing the truth about his father, Willy Loman. The acts of Willy Loman altered the way Biff Loman perceived not only the world, but his father. The false guidance Willy gave Biff also led to Biff not having the easiest life after high school. Biff s concept that being well liked in society is what made you successful is shattered, when he ultimately finds out that his father is just the opposite. The reader can note in many flashbacks that Willy always seemed to favor Biff more than his other son. When he was younger Willy goes on about how popular Biff is and how he ll make a great salesman. Willy tells Biff The man who makes an appearance in the business world, the man who creates personal interest, is the man who gets ahead. Willy is telling Biff that a man with great social connections and social status gets more ahead than a man who isn t w ell liked. Even at a young age Biff is having it imprinted in his head that being popular will get you ahead of everyone, versus putting in hard work. Later on in the story it is revealed that this is in fact not this care for Biff. His childhood friend, Bernard, ends up being very successful and becoming a lawyer. Biff used to copy off of Bernard in school, and even made remarks but him not being well liked, yet Bernard has gotten further ahead than Biff has. Biff comes to theShow MoreRelatedDeath Of A Salesman By Arthur Miller1387 Words   |  6 PagesAmerican play-write Arthur Miller, is undoubtedly Death of a Salesman. Arthur Miller wrote Death of a Salesman in 1949 at the time when America was evolving into an economic powerhouse. Arthur Miller critiques the system of capitalism and he also tells of the reality of the American Dream. Not only does he do these things, but he brings to light the idea of the dysfunctional family. Death of a Salesman is one of America’s sad dest tragedies. In Arthur Miller’s, Death of a Salesman, three major eventsRead MoreDeath Of A Salesman By Arthur Miller888 Words   |  4 PagesDeath of a Salesman† is a play written by Arthur Miller in the year 1949. The play revolves around a desperate salesman, Willy Loman. Loman is delusioned and most of the things he does make him to appear as a man who is living in his own world away from other people. He is disturbed by the fact that he cannot let go his former self. His wife Linda is sad and lonely; his youngest son Biff is presented as a swinger/player while his eldest son Happy appears anti-business and confused by the behaviorRead MoreDeath of Salesman by Arthur Miller972 Words   |  4 PagesIn the play Death of a Salesman by the playwright Arthur Miller, the use of names is significant to the characters themselves. Many playwrights and authors use names in their works to make a connection between the reader and the main idea of their work. Arthur Miller uses names in this play extraordinarily. Not only does Miller use the names to get readers to correlate them with the main idea of the play, but he also uses names to provide some irony to the play. Miller uses the meanings of someRead MoreDeath Of A Salesman By Arthur Miller1573 Words   |  7 Pagesrepresents a character with a tragic flaw leading to his downfall. In addition, in traditional tragedy, the main character falls from high authority and often it is predetermined by fate, while the audience experiences catharsis (Bloom 2). Arthur Miller’s play Death of a Salesman is considered to be a tragedy because this literary work has some of the main characteristics of the tragedy genre. In this play, the main character Willy Loman possesses such traits and behaviors that lead to his downfall, and theRead MoreDeath Of A Salesman By Arthur Miller949 Words   |  4 PagesDeath of a Salesman can be described as modern tragedy portraying the remaining days in the life of Wil ly Loman. This story is very complex, not only because of it’s use of past and present, but because of Willy’s lies that have continued to spiral out of control throughout his life. Arthur Miller puts a modern twist on Aristotle’s definition of ancient Greek tragedy when Willy Loman’s life story directly identifies the fatal flaw of the â€Å"American Dream†. Willy Loman’s tragic flaw can be recappedRead MoreThe Death Of A Salesman By Arthur Miller846 Words   |  4 PagesA Dime a Dozen The Death of a Salesman is a tragedy written by playwright Arthur Miller and told in the third person limited view. The play involves four main characters, Biff, Happy, Linda, and Willy Loman, an ordinary family trying to live the American Dream. Throughout the play however, the family begins to show that through their endeavors to live the American Dream, they are only hurting their selves. The play begins by hinting at Willy’s suicidal attempts as the play begins with Linda askingRead MoreDeath Of A Salesman By Arthur Miller Essay2538 Words   |  11 PagesSurname 1 McCain Student’s Name: Instructor’s Name: Course: Date: Death of a Salesman Death of a salesman is a literature play written by American author Arthur Miller. The play was first published in the year 1949 and premiered on Broadway in the same year. Since then, it has had several performances. It has also received a lot of accordances and won numerous awards for its literature merit including the coveted Pulitzer for drama. The play is regarded by many critics as the perfectRead MoreDeath Of A Salesman By Arthur Miller1628 Words   |  7 PagesArthur Miller wrote the Pulitzer Prize winning play Death of a Salesman in 1949. The play inflated the myth of the American Dream of prosperity and recognition, that hard work and integrity brings, but the play compels the world to see the ugly truth that capitalism and the materialistic world distort honesty and moral ethics. The play is a guide toward contemporary themes foreseen of the twentieth century, which are veiled with greed, power, and betrayal. Miller’s influence with the play spreadRead MoreDeath Of Salesman By Arthur Miller1475 Words   |  6 Pagesto death to achieve their so- called American dream. They live alone and there is no love of parents and siblings. They may have not noticed the America dream costs them so much, which will cause a bigger regret later. In the play Death of Salesman, Arthur Miller brings a great story of a man who is at very older age and still works hard to achieve his desire, which is the American dream. Later, he notices that his youth is gone and there is less energy in his body. Willy Loman is a salesman, whoRead MoreDeath Of A Salesman By Arthur Miller2081 Words   |  9 Pages#1 â€Å"Death of a Salesman† by Arthur Miller is a tragedy, this play has only two acts and does not include scenes in the acts. Instead of cutting from scene to scene, there is a description of how the lighting focuses on a different place or time-period, which from there, they continue on in a different setting. The play doesn’t go in chronological order. A lot of the play is present in Willy’s flashbacks or memories of events. This provides an explanation of why the characters are acting a certain

To what extent have the goals of feminism been achieved Free Essays

In simple terms feminism can be defined as the belief in equality between the sexes, based on the idea that gender should not affect a persons social identity, or socio-political or economic rights, and complete equality regardless of actual or perceived sexual orientation or identity. (Wikipedia, 2006) Complete equality between the men and women can be further broken down into three main categories; social, economic and political equality. In my essay I will assess the extent that the goals of each individual category have been accomplished. We will write a custom essay sample on To what extent have the goals of feminism been achieved? or any similar topic only for you Order Now However as feminism is a very broad doctrine, and some feminists are much more hard line than others, deciding to what extent goals have been achieved is dependent on whose definition of the goals you use. The first area I would like to discuss is that of social equality between men and women. One of feminists’ main social aims is to eliminate the double standards that occur between men and women in all aspects of life, varying from women being expected to take maternity leave instead of men, to sexual equality between intimate partners. Ward Crowe 1981) This idea is at the heart of the whole feminist ideology and so is very important, however like almost all-feminist goals, the extent to which it is complete depends on which feminist you speak to. Although this is the case there is little argument between feminists that double standards between the sexes have been reduced dramatically in the last one hundred years, and most would say that this goal has almost been achieved. Another major social goal for the feminist movement is the equal treatment of women in the media, including an end to media and advertising exploitation of women’s bodies. This has always been seen as a crucial area by feminists, as sex-role theory states that men and women will mirror the characters they see in the media, meaning that they will continue with sexist stereotypes that are being shown to them. (Craig 1994) As the media is an area that has traditionally been totally dominated by males, they stereotypes used often to be prejudice against women, and even when they weren’t, the mere fact that no women read news or did any other presenting jobs left its own sub-conscious message in the populous. Although the feminist movement has been successful in wrestling some of the power away from the predominantly male industry, the media is an area where there is still plenty of work to be done before there goals are complete. Although in the modern world female presenters are considered the norm, and women are not just portrayed as doting mothers, the issue of the media, especially advertising exploiting women’s bodies is still huge. In my opinion feminists will find it very hard to change this fact simply because there will always be women willing to do it and it will always increase sales. As I said, I think the feminist movement has managed to improve the treatment of women in the media, but will never be able to find complete equality with men in this arena. Getting rid of the acceptance of misogynist language and derogatory terms for women is another of the feminists’ main social goals. This is a difficult area for the feminist movement to make progress because terms that are considered derogatory for women such as, ‘the missus’ to refer to ones wife are massively widespread and not considered to be sexist by most of those who use them. Therefore the only way that feminists can try and prevent these terms remaining in everyday language forever is through educational policies. As many of the people who accept this misogynistic language are not interested in being educated against it, it becomes very hard to find a way to change the situation. Having said this, slowly as time goes on and people become more understanding, the situation has been slowly improving although I think only the most liberal feminist would claim that linguistic equality has been anywhere near achieved. The last important social goal that I want to look at is the acceptance of women in history. This is an interesting area, as some feminists don’t see it as a major issue, while others reckon it is crucial to establishing total equality between the sexes. As historically the world was based on a much more patriarchal system and men controlled almost all the power, there are few examples of women playing significant roles in history. Whether this is because they didn’t have the chance to or because their deeds weren’t recorded is the focus of much debate, but most feminists would say it was the second. However even if this is the case it is very hard to give women credit for un-recorded deeds and so feminists have been fighting an up-hill battle to try and get these ladies their recognition. The second main aspect of the feminist ideology is the economic equality of men and women in all areas of their lives, this is crucial to feminism as economic equality moves women away from being stereotyped as house-wives. The first economic goal that I want to look at is the idea of equal pay for equal work. The main thrust of this agenda is the removal off the gap in wages that occurs between men and women doing the same jobs. The removal of this difference, known as the ‘wage-gap’ has been one of the major rallying points for the feminist movements as since women entered the work-place they have been paid significantly less than men for the same work. Although the wage gap still occurs today it has been reduced by up to 15% since 1970 according to some estimates (Wellington 1993) and other say it may well disappear entirely within the next ten to fifteen years. Although feminists have not at this point in time eliminated the wage gap, they have managed to reduce it massively and it looks to keep getting smaller, so most feminists would say that this goal is on it way to being completed. Coupled with this idea of equal pay for equal work is another of feminism’s main economic goals; equality between the sexes in the hiring promotion and treatment of employees. There are employees who are less willing to hire women as they risk losing them after they have children, and will have to pay for maternity leave. The feminist movement had tried to address this through a series of legislation, which to a certain extent has helped although the problem definitely still occurs. They have encountered similar problems with promotions as although at lower levels promotions of men and women have become a lot less bias than they were in the past at higher levels a ‘glass ceiling’ still seems to remain in place. This term refers mainly to the business world where although women can gain promotion up through the company they still seem to find it very hard to reach the very highest levels, and men still massively dominate the boardroom. Although this problem has started being addressed by companies in recent times, removing it further is still one of feminism’s main goals. The goal of equal treatment of employees ties in with the idea of lookism, once again especially in the business world. Lookism is the discrimination against people based on the way they look or dress, and although it does occur to men in is mostly a female problem. Although the situation has improved it is still the case that it is much easier for a woman to find employment in the business sector if she is comely. Feminists have been working hard to try and stop this discrimination for example, by eliminating dress codes which could exploit women’s bodies. However it is very hard as there are many other factors which could effect employees decision on who to hire, making it almost impossible for feminists to confirm when it has taken place. The third area that feminists have focused on trying to obtain equality is politically, as without this equality in the other two sectors will not make the difference it should. One of the main things that they strive to achieve in this area is that men and women should have equal rights under the law. Although it seems amazing now up until 1918 women were not allowed to vote in Britain, and not until 1928 was the voting age lowered to twenty-one in line with men. (Holten 1986, p134) Since then many more improvements have been made in making the sexes more politically equal, with women allowed to represent in the House of Commons, however hard-line feminists would say that even now we are not politically equal in Britain, as men still dominate the House of Lords. Although in Britain women have succeeded in gaining almost equal political rights, in other parts of the world women are still much more oppressed. In Kuwait for example, the parliament just rejected a bill that would have given women the right to vote and stand in parliament, and so the feminists’ have not nearly achieved their worldwide goals. Another major political goal for the feminist movement is that abortions should be legal, accessible and affordable, without parental or spousal consent laws. Feminists feel this is important as they feel all women should have the right to their individual choice whatever the circumstances. In Britain feminists have come some way to achieving these goals, although abortion is still not technically legal, the abortions act of 1967 has made it legally defensible to have an abortion in certain circumstances, and there is much less stigma against abortions than there used to be. However feminists would say much more should be done, feeling that re-cooperation services should be available and that more open law should be put in place. Feminists also believe that women should be allowed to serve in the military as well as men, and that men should not be drafted ahead of women in times of war. Once again in Britain they have come some way to achieving these aims with women now allowed to work in all sectors of the military except the front line. Although feminists try to campaign for this to furthered to include women being allowed to serve in the front-line I do not think this will occur for some time, if ever, as women and men cannot serve in the same units. In other parts of the world, again the political system is less relaxed on this issue, and women are not allowed o hold any positions in the military establishment, so as a goal of feminism it has not come close to being achieved. Overall I think that socially and politically many of the goals of feminism have been achieved, at least to a large extent, whereas economically women are still disadvantaged compared to men, especially in the business sector where many things work against them. However I feel that in Britain, all three areas that feminists are fighting for equality in are improving, and there is no area where the levels of inequality are rising. On a global scale on the other hand the scene is not nearly so positive, with many nations still giving their women no political or economic power and forcing them through social customs to leave education early and follow their mothers into early marriages and house-keeping. In my opinion the feminist movement would be well advised to stop worrying so much about supposed inequality in the West and instead focus their attention on the very real problems faced by women in the third world. How to cite To what extent have the goals of feminism been achieved?, Papers

Innovation and Enterprise Yealands Estate †MyAssignmenthelp.com

Question: Discuss about the Innovation and Enterprise Yealands Estate. Answer: Introduction Peter Yealands did the acquiring of the farmland on the Seaview peninsula and did the commencement of developing a vineyard. Then, there occurred the amalgamation of eight firms into one 1,113 hectare panel. In 2008, there occurred the building of a 10,000 tonne winery at Seaview and the opening of the winery took place on 08.08.08. In 2010, a New Zealand sales team was established and distribution to Asia commenced. Peter Yealands is considered as a Kiwi entrepreneur as well as fifth generation Marlburian, possessing an ambitious resolve that is considered to be legendary. As discussed earlier, he is regarded as a highly successful innovator regarding the New Zealand mussel as well as deer farming industries. Having a sustainable establishment at the core of all its methods, Peter Yealands did the introduction of a number of innovative advanced green technologies. Also, pioneering solutions regarding the winery that included the aspect of using Babydoll sheep for maintaining the lev els of grass amongst vines, solar reflective cladding as well as developing a purpose-built boiler. This purpose-built boiler will provide the winery a renewable source of energy through the burning of grapevine pruning. Background History Having an entrepreneurial vision as well as a can do attitude that extends well beyond the wine industry, Peter Yealands is considered being a pioneer regarding the commercial industry for New Zealand Greenshell Mussel. In 1975, the first marine farming license of New Zealand was issued to him. At present, marine farming is considered to be one of the main economic contributor to the region of Marlborough. The valuation of the industry exports are more than $202 million a year. During the mid-1980s Peter Yealands did the establishment of one of the most successful deer farms in New Zealand that received the recognition through a rural environmental award, which reflected the passion as well as commitment of Peter regarding practices that are considered being sustainable as well as related with the environment (Redford, 2016). In 1998, Mr. Yealands started developing the leading environmentally sustainable winery of New Zealand known as Yealands Estate. Having a sustainable establishment at the core of all its methods, Peter Yealands did the introduction of a number of innovative advanced green technologies. Also, pioneering solutions regarding the winery that included the aspect of using Babydoll sheep for maintaining the levels of grass amongst vines, solar reflective cladding as well as developing a purpose-built boiler. This purpose-built boiler will provide the winery a renewable source of energy through the burning of grapevine pruning (Sims, 2016). Peter Yealands is considered as a Kiwi entrepreneur as well as fifth generation Marlburian, possessing an ambitious resolve that is considered to be legendary. As discussed earlier, he is regarded as a highly successful innovator regarding the New Zealand mussel as well as deer farming industries. In 2002, Peter did the embarking of sculpting the rolling terroir regarding the expansive Yealands Seaview Vineyard. This was considered a very tough task and within six years times the vines were blossoming (Crick, 2015). In admiration of his visionary tenacity as well as international leadership regarding sustainability innovation, the most popular 2013 Lincoln University Foundation South Island Farmer of the Year award was awarded to him and he also received other global accolades as well. Some of them are mentioned as under, 2014 International Green Apple World Champion Green Company of the Year, 2014 International Winner of Best in Biz Most Environmentally Responsible Company of the Year Drinks Business International Green Company of the Year and Most Sustainable Business, 2014 2014 NZI Sustainable Business Network Awards Greatest Contribution to a Sustainable New Zealand In context of the history of Yealands Estate, it can be stated that in 2002, Peter Yealands did the acquiring of the farmland on the Seaview peninsula and did the commencement of developing a vineyard. Then, there occurred the amalgamation of eight firms into one 1,113 hectare panel. In 2008, there occurred the building of a 10,000 tonne winery at Seaview and the opening of the winery took place on 08.08.08 (Baggio, 2016). In 2010, a New Zealand sales team was established and distribution to Asia commenced. In 2011, there occurred the merging between Yealands Estate as well as Ager Sectus Wine Estates. There also occurred the introduction of Crossroads Wines as well as The Crossings brands and the formation of the Yealands Wine Group (Wilkins, 2016). In 2015, Marlborough Lines did the acquiring of 80% shareholding in Yealands Wine Group that offered long-term economic as well as social advantages to the region of Marlborough. Moreover, DQS The Audit Company (Germany) does the assessm ent of Yealands and it has become the first wine company internationally that is offered the Green Company GC-Mark certification. Implementation of innovative practice The comparatively young wine industry of New Zealand is considered to be in the same league with some of the worlds best, and in this respect the vineyard owners of Kiwi should receive special thanks as well as the winemakers that are trying to take traditional art to a new standard. The Kiwi no 8 wire attitude is coming to the forefront to devise new ideas as well as methods that are considered being novel for assisting in revolutionising grape-growing as well as methods of winemaking (Care, 2016). Majority of New Zealand wineries are environmentally aware as well, having the focus of many towards becoming absolutely carbon neutral in the longer time-period. For satiating the thirst for better taste of the wine drinkers, the wine maestros of New Zealand are trying to devise innovative ideas for making better wine by using effective wine technology (Pavlovich, 2017). In this context, it can be stated that in 2008, when Yealands Estate was launched by Peter Yealands, it was with the vision to create the most sustainable winery in the world. This winery is considered being the largest carbon zero winery in New Zealand. The award winning winery is coming up with various innovative methods for honouring these environmental assurances. This is including the aspect of applying innovative technological aspects, insulation as well as common practices regarding work that have resulted in the winery becoming two times more effective in utilizing energy in comparison to the wine industry standard of New Zealand (Jiang, 2014). Innovative technological aspects take into consideration primarily a vineyard as well as winery, burning vine pruning for producing renewable energy. Almost 10% of pruning is going to the production of energy, and the rest are sent back to the soil. It has been observed that, 100 tonnes of greenhouse emissions are being eliminated annu ally by the pruning in the form of Carbon-di-oxide, and the ashes are sent to the vineyard in the form of fertilizers (Wadhwa, 2014). The innovative practices of Yealands take into consideration the aspect of using rare mini sheep for helping in mowing the vineyard. The Babydoll sheep whose importing takes place from Australia for NZ$3000 each, are considered extremely small to do the damaging of vines, even though can do the natural harvesting of the grass as well as withstanding the attack from the predators. Yealands does the calculation that as there is an increase in size of flocks, they will be able to do the saving of the vineyard NZ$1.3 million per year to mow as well as spraying expenses. Also, worth mentioning here is the returns offered in respect of meat as well as wool. It is also a way for providing assistance in safeguarding the rare breed in respect of the future (Dutz, 2015). Aim of the initiative With the actualization of the opening, Peter Yealands had focused his sight on three clear goals that were, Being amongst the top handful of wine producers in New Zealand Having the ability of making the best sauvignon blanc globally Being the most sustainable wine maker in the world Through the delivery of high quality, accessible as well as sustainably manufactured domestic wines, the Peter Yealands brand portfolio takes into consideration Sauvignon Blanc, Pinot Gris, Riesling as well as Pinot Noir varieties. Towards engaging the customers with a pioneering extended range, Peter Yealands is also offering Sauvignon Blanc Pinot Gris, P.G.R., Chardonnay, Sauvignon Blanc Rose, Sauvignoir, Merlot as well as Syrah and also low-alcohol as well as sparkling versions of well-known varieties (Wang, 2016). The regional market is targeted with the help of selling Peter Yealands wines in a direct manner to grocery as well as specialty stores and on-premise. On the other hand, the international market is targeted by marketing the range in a direct manner as well as with the help of distributors (Zhu, 2015). Undertaking of research Peter Yealands associated himself with a Kiwi researcher at the US-based GPS organization called Trimble, and collectively the pair did the introduction of the viticulture software to New Zealand that helped in commencing viticulture within the country on a massive scale. Having insights from the technological aspects, Yealands started to re-contour the land, filled up ravines, did the smoothing of gullies, hills were terraced and finally Peter did the planting of his first diverse grape variety. All of these were made with the focus of maintaining utmost sustainability (Farmakis-Gamboni, 2014). The innovative practices of Yealands take into consideration the aspect of using rare mini sheep for helping in mowing the vineyard. The Babydoll sheep whose importing takes place from Australia for NZ$3000 each, are considered extremely small to do the damaging of vines, even though can do the natural harvesting of the grass as well as withstanding the attack from the predators. Organizational impact of the initiative Due to the initiative, Yealands Estate has been successful in receiving Top Honours at BRITs 2017 International Award of Excellence in Sustainable Winegrowing Competition. Yealands Wine Group has also been successful in receiving gold medals due to their top Pinot Noirs that were awarded at the International Wine Challenge in the UK. Moreover, Yealands has been successful in becoming the first global winery for carrying out the DQS Green Company GC-Mark in respect of its winery operation at the Seaview winery of Yealands in Marlborough (Lees, 2015). The approval of the Green Company GC-Mark was provided along with an ISO 14001 certificate, which is the international global standard regarding anEnvironmental Management System within businesses. The ISO is mapping out a structure that an organization will be following for setting up a productive system of environmentalmanagement (Lessem, 2016). Success of the initiative on the market In 2011, the organization did the experiencing of 90% sales growth and there has been a growth of NZ$25 million per year in the last few years. In 2012, Yealands did the production of 15,000 tonnes of grapes from their personal vineyards as well as 12 million litres of wine. Yealands moved from being the sixth largest wine exporter to the fifth largest wine producer within couple of years in New Zealand (Kernohan, 2014). The main competitors of Yealands in New Zealand were Pernod Ricard, Constellation Brands, Delegats, Treasury Wine Estates, as well as Villa Maria. Conclusion To conclude it can be stated that The Kiwi no 8 wire attitude is coming to the forefront to devise new ideas as well as methods that are considered being novel for assisting in revolutionising grape-growing as well as methods of winemaking. Majority of New Zealand wineries are environmentally aware as well, having the focus of many towards becoming absolutely carbon neutral in the longer time-period. For satiating the thirst for better taste of the wine drinkers, the wine maestros of New Zealand are trying to devise innovative ideas for making better wine by using effective wine technology. There also occurred the introduction of Crossroads Wines as well as The Crossings brands and the formation of the Yealands Wine Group. In 2015, Marlborough Lines did the acquiring of 80% shareholding in Yealands Wine Group that offered long-term economic as well as social advantages to the region of Marlborough. 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